Microsoft Video and Connected TV ads

When you run a video ad campaign with Microsoft, you can easily manage your ad formats, your target audiences, and how often people see your video ads across multiple devices with Video and Connected TV (CTV) ads.

Benefits of Video and Connected TV ads

Video ads across devices

Video ads that play when your audience watches videos or browses the web on desktop, mobile, and tablet.

Non-skippable video ads

Full-screen, non-skippable video ads that play when your audience streams shows and movies on their TV.

Designed for ease of use

Easily access premium inventory from one of the largest marketplaces with direct and turnkey activation.

Two video options to connect with your audience

Showcase your brand on today’s premium publishers and streaming services—including Hulu, Max, Pluto TV, Fox, MSN, CNN, Vevo, and more.

Video and CTV ads by the numbers

860+

CTV publishers¹

100B+

Weekly US CTV and video impressions¹

Years of CTV product investments¹

1200+

Always-on video deals on our premium video catalog¹

Which tools will help you with Video and CTV ads?

Audience targeting

Connect to the customers that matter most to you with Microsoft Advertising audience targeting tools.

See stronger engagement and returns by focusing your marketing on the customers most likely to convert.

Learn more

Automated bidding

Manage your bids using our deep analysis of patterns in searches, clicks, and conversions with cost‑per‑completed‑view (CPCV), cost per thousand impressions (CPM), and manual cost-per-view (CPV).  

Learn more

Get started now with Video and CTV ads

Select your campaign goal

Choose build brand awareness.

Select your ad type

Select Video ads or CTV.

Pick your targeting

Choose audience targeting parameters that align with your campaign goals.

Set your budgets, bids, and frequency cap

Define your bid strategy and frequency cap per hour, day, or week.

Start running Video and CTV ads

Connect with your audience and delight your customers with video ads.

[1] Microsoft Advertising Network - audience, internal data, 2023.