Bing Ads provides guidelines to help ensure consumers have a positive experience and feel like they can trust your ads. Happy customers can lead to better value for your advertising budget.


The following guidelines help you with things like writing and formatting your ad, allowed content and acceptable user experiences.


Style guidelines Content guidelines URLs and landing pages
  • General ad text
  • Capitalization
  • Grammar
  • Phone number and ad call extensions
  • Punctuation
  • Spelling
  • Symbols
  • Word count and character limits
  • Duplicate ads
  • Use of foreign language
  • Destination URL
  • Display URL
  • Landing page
  • Site behavior and navigation