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Reach more customers with search advertising on Bing.

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Import your existing campaigns with one easy click or create new ones with Bing Ads. Already using Google AdWords? Import your campaigns to Bing Ads with just a few clicks using our tools. Or, create a brand-new campaign. First, choose keywords relevant to your business so that your ad will be shown on the results page when customers search for your product or service. Next, create an ad that communicates your business offering in a way that’s designed to attract the most relevant searchers. Our tutorials will help you get started.


See your ads appear on Bing. Your ads may appear next to search results on Bing when people search using your keywords. The best part? You pay only when customers click on your ad and you stay in control – of how much you pay, what your ad says, and where it could be seen by millions of potential customers.


Build on what works. Bing Ads offers resources that help boost ad performance and reduce the amount of time you spend managing your campaigns. Use our tools to find out which ads are working best and how to optimize your campaigns.


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