Bing Ads Intelligence is a powerful keyword research tool that allows you to build and expand on your keyword lists using the familiar Microsoft Office Excel interface. It enables you to easily gauge the performance of relevant keywords on the Yahoo Bing Network, and then apply those insights to improve your keyword selection and campaign performance.


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Microsoft Visual Studio Tools, as well as Microsoft Office Excel 2007, 2010 or 2013 are required.*


Download keywords to Excel from your active Bing Ads account and perform keyword expansions based on your existing keywords. Duplicate account keywords are automatically removed from expansion results, helping you work more efficiently.

Work with large keyword lists of up to 200,000 words.

Align with our Editorial Guidelines by filtering out adult/brand terms from your keyword expansion.

Perform integrated research on keyword and bid estimates.

Benefit from Yahoo Bing Network data such as relevance, volume, cost history and more. Quickly and easily build lists of suggested keywords and develop informed keyword strategies.

Optimise your keyword campaigns based on what potential customers are actually doing, and spend more on what works and less on what doesn’t. Create bulk sheets with generated keywords, bids and match types for campaigns or ad groups that you can seamlessly import into your Bing Ads account.

Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click. Get trustworthy bid suggestions specific to your account.

Leverage keyword research templates that take you straight to the data story you want to see.
Keyword templates
Tweet-based keyword expansions

            Keyword lists

Keyword performance


Download Bing Ads Intelligence today to create more effective search campaigns. Make sure to check out our tutorial to help you get started.

Bing Ads Intelligence support and feedback

Visit the Bing Ads Intelligence Community forum to find out what people are saying about Bing Ads Intelligence. Also, pick up tips, troubleshoot, share your feedback and connect with other users and members of the Bing Ads team.

Learn more about Bing Ads Intelligence

Bing Ads Intelligence Feature Guide
Bing Ads Intelligence Frequently Asked Questions Guide
Bing Ads Intelligence Installation Guide

* Make sure you have Microsoft Visual Studio Tools and Microsoft Office Excel 2007, 2010 or 2013 installed and closed on your computer before downloading. Download transfer times may vary depending on your connection type. This software will periodically check for updates. When it does, it will send some information to Microsoft about your computer, such as your Internet Protocol address. If an updated or new version of the software is found, it will automatically download and install. By installing this software, you consent to the transmission of your computer information and the automatic download and installation of updates and new versions.