Tools, Insights, Training and More in the Bing Ads Agency Hub

Back when I first joined Microsoft in 2007, my job was to assist agencies with getting their adCenter (now, Bing Ads) campaigns up, running and firing on all cylinders. Because Microsoft was still relatively new to PPC advertising back then,...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 25/02/15

Bing Ads Power Tools Series: End the Data Scavenger Hunt with the Top Movers Report

On some days, knowing what exactly is happening in your PPC account can be a challenge... knowing why it’s happening can be even more so. As someone who’s done more than his fair share of account audits and deep dives, I know your pain. Change...
Eric Couch - MSFTEric Couch - MSFT Posted on 24/02/15

Hiring Someone To Do SEO – What Questions To Ask

Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...
Duane Forrester - MSFTDuane Forrester - MSFT Posted on 20/02/15

Bing Ads and the Competitive Advantage

How does the Bing Ads product portfolio, combined with Bing’s search audience, enable you to gain a competitive advantage in search engine marketing? I would like to reference the ideas of Competitive Advantage from Michael Porter, a Bishop...
Ping Jen - MSFTPing Jen - MSFT Posted on 19/02/15

New Optimization Feature in Bing Ads: Competitive Bid Opportunity is Now Available

Bing Ads launched the New Opportunities Tab to advertisers in the US in August, 2014. At that time, we offered bid-related opportunities to help optimize your ads for the best possible position. Today, we’re adding another aspect of ad...
Wei Wang - MSFTWei Wang - MSFT Posted on 18/02/15

Bing Ads Power Tools Series: Use Auction Insights to Analyze the Competition

In PPC, competition is everything. The sheer number of advertisers battling it out for top position on the results page at any given time is a little mind-boggling -- especially when you consider the number of bids, bid modifiers, geographic...
Eric Couch - MSFTEric Couch - MSFT Posted on 17/02/15

Tax Season Insights: There's Still Time to Optimize Before April 15

If you’ve waited to invest in search during the tax season, it’s not too late to jump in right now. Many consumers wait until the IRS deadline is right around the corner. You can benefit from the huge spike in search behavior around taxes and...
John Neitzel - MSFTJohn Neitzel - MSFT Posted on 16/02/15

Seasonal Campaigns: Animated 2015 Tax eBook Available for US Ad Agencies

Tax season is already underway and many people will want to receive their 2014 tax refunds promptly to help pay off holiday bills, start planning vacations, make home improvements and more, so they’ll be filing early and online. Last year, 86% of...
Dalip Tyagi - MSFTDalip Tyagi - MSFT Posted on 12/02/15

Bing Ads is Launching Close Variants in Exact Match in Australia

Starting this week, Bing Ads is rolling out the inclusion of close variants in exact match in the Australian market. Exact match will now permanently include minor grammatical variations, such as plurals, abbreviations, acronyms, spacing and...
Sylvia Vasas - MSFTSylvia Vasas - MSFT Posted on 11/02/15

Migrate Your Campaign Analytics Tags to Universal Event Tracking Before They Expire

This past October, Bing Ads launched Universal Event Tracking (UET), a simpler and more powerful replacement for conversion and goal tracking in Campaign Analytics. As a reminder, on April 15, 2015 Bing Ads will no longer support tags (tracking...
Fady Khoury - MSFTFady Khoury - MSFT Posted on 11/02/15
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