Free Holiday Webinar on October 2nd: Black Friday, Cyber Monday and Beyond

Holiday shopping starts with a search... are your ads ready? Join MasterCard and Bing for a free webinar October 2, 2014 11AM PST (2PM EST) when we will discuss: How to plan your online ad budget Reaching your local audience effectively...
Michelle Walls - MSFTMichelle Walls - MSFT Posted on 30/09/14

Key Insights to Prepare Your Bing Ads Campaigns for the Holiday Season (US Only)

Celebrate this holiday season with better ad copy and better results! Let me first start by saying that there is an inordinate amount of data that marketers try to consume in the months and weeks leading up to the holiday season in order to lock...
Brittney Thomas - MSFTBrittney Thomas - MSFT Posted on 30/09/14

Create Richer Ad Experiences with Enhanced Sitelinks (US Launch)

As marketers, you know how important it is to capture the attention of potential customers searching for your product or service online. Today we are pleased to provide another powerful new way to do just that – with the launch of Enhanced...
Eliot Li - MSFTEliot Li - MSFT Posted on 29/09/14

Help Your PPC Ads Take Flight During This Winter Travel Season

Help your ads take flight this winter travel season The onset of winter evokes different emotions, typically dividing people into two camps – the winter embracers and the winter escapers. Winter embracers love breathing the chill in the air,...
Klara Stover - MSFTKlara Stover - MSFT Posted on 26/09/14

Bing Ads is Launching Close Variants in Exact Match (US Only)

Starting this week, Bing Ads will roll-out the inclusion of close variants in exact match in the US market. Exact match will now permanently include minor grammatical variations, such as plurals, abbreviations, acronyms, spacing and...
Matt Bisson - MSFTMatt Bisson - MSFT Posted on 25/09/14

We Spend Where We Live: Why Local and Mobile Search are the Same Thing

The search industry has been abuzz this year with the growth of local and mobile search. Some prognosticators say it will be the end of desktop search, others suggest that it plays a complementary role. What we can say for sure is that it’s a...
John Gagnon - MSFTJohn Gagnon - MSFT Posted on 24/09/14

The Value of API Partners on the Yahoo Bing Network: More Site Visits at Lower Costs

When it comes to digital marketing, advertisers like you often face many choices. Much like an audio engineer has to perfectly balance all of the musical elements on stage to achieve the optimal sound for a live performance, you must also find...
Luis Pedro Martinez - MSFTLuis Pedro Martinez - MSFT Posted on 24/09/14

New in Bing Ads: You Can Now Share Negative Keyword Lists Between Campaigns

The ability to create negative keyword lists that can be shared across campaigns is a time saving feature that has been frequently requested by our advertisers. We’re pleased to announce that beginning today, you can! This means you can optimize...
Anar Alimov - MSFTAnar Alimov - MSFT Posted on 23/09/14

New in Bing Ads: Dynamic Sitelinks Can Help Improve Relevance and Click-Through Rates for SMB Advertisers

When customers are actively searching for products or services that interest them, the more relevant and specific the information they find is, the more likely they are to go from inquiry to conversion. With that in mind, the Bing Ads teams have...
Matt Bisson - MSFTMatt Bisson - MSFT Posted on 18/09/14

Exclusive to Bing Ads: New Campaign Planner Feature Helps Set You Up for PPC Success (US Only)

The key to smart marketing is understanding the industry benchmark and knowing your competitive landscape. That’s why we’re pleased to announce the availability of Campaign Planner, a unique new feature from Bing Ads that gives you both the...
Chan Liu - MSFTChan Liu - MSFT Posted on 17/09/14
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