Tips for Spicing Up Your Keyword Relevance Score

Excellent keyword relevance is critical for a high Quality Score --a better Quality Score means increased chances to serve and sometimes even lower cost-to-serve! For example, consider the Contoso Spice Company. Their recipe for success includes...
Gwendolyn Kestrel - MSFTGwendolyn Kestrel - MSFT Posted on 22/07/14

Get Started Australia (Part 7/9): Setting the Right Bids & Budgets

In our previous post we learned about the differences between match types and negative keywords. In this post we will discuss setting campaign budgets and choosing the right bids for the keywords and match types combinations you have...
John Kim - MSFTJohn Kim - MSFT Posted on 21/07/14

Now Available: Online Insertion Orders Make Billing Easier Than Ever in Bing Ads

Simplifying the insertion order process has been a top customer request, and we are pleased to announce that you can now create and manage your insertion orders online, through Bing Ads or Bing Ads API. If you currently use or intend to use...
Sachin Tayade - MSFTSachin Tayade - MSFT Posted on 21/07/14

New and Improved: Targeting Updates Now Available in Bing Ads

A number of you have asked for enhancements to the targeting capabilities in Bing Ads. We are very excited to announce that we’ve made several improvements in this area. 1. New/improved map control We have improved the map control so you can...
Devang Gandhi - MSFTDevang Gandhi - MSFT Posted on 18/07/14

Canadian Case Studies: How Two Companies Discovered the Power of Bing Ads

With 15 million unique searchers that represent 275 million monthly searches in Canada, the Yahoo Bing Network gives advertisers a huge opportunity to reach potential customers.1 Canadian advertising agencies OutReach Media and 6S Marketing have...
Michelle Walls - MSFTMichelle Walls - MSFT Posted on 17/07/14

Move Over ‘Worldwide Web’, It’s Time For ‘Where, What, When, Why, Who’

This article first appeared on State of Digital If in a conversation with a friend, you answered their questions without reference to anything you knew about them, it might not go down so well. Search engines, in their traditional form, are just...
Tor Crockatt - MSFTTor Crockatt - MSFT Posted on 15/07/14

New in Bing Ads: Inline Bid Suggestions and Keyword Delivery Status Insight

You can now view estimated bid suggestions and how to adjust those bids to meet your performance goals seamlessly in your keywords grid. This update is the result of an extensive investment in the platform architecture to enable high-quality,...
Tracy Chen - MSFTTracy Chen - MSFT Posted on 15/07/14

5 Digital Themes All Search Marketers Should Be Thinking About

Recently, I had the pleasure of presenting at the IAB Search Conference which, as always, was a fascinating deep-dive into the hot topics that the search industry is grappling with at the moment. This year there were presentations from Google...
James Murray - MSFTJames Murray - MSFT Posted on 13/07/14

Mark Your Calendars: Bing Ads Scheduled Maintenance on Sunday, July 20th

Bing Ads will be undergoing scheduled maintenance from 7:00 AM to 1:00 PM Pacific Time on Sunday, July 20th. The Bing Ads user interface (UI), API, Editor and Bing Ads Intelligence will be unavailable during this time. Though you will not be...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 11/07/14

Summer is Only the Beginning at Bing Ads

As David Pann shared yesterday, Bing Ads has continued to make solid progress over the past year. We focused on the fundamentals. As a result, we were able to deliver more clicks, more markets and more results-bearing features for advertisers,...
Stephen Sirich - MSFTStephen Sirich - MSFT Posted on 10/07/14
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