Bing Ads Enters the Spotlight at Advertising Week Europe 2016 #BingBites #AWEurope

The Bing Ads team is busy finalising preparations for Advertising Week Europe as the prestigious event returns to London for its fourth year to celebrate the visionary thinking and creative nous that is driving ground-breaking work and innovation across the industry today.

At Bing Ads, we are extremely passionate about the importance of insights in informing the connections brands make with consumers – a discussion that is always top of the agenda during Ad Week Europe. Search continues to permeate more devices and services than ever before, it’s an underestimated and powerful tool that enables brands to better understand behaviour, and where to meet consumers at key moments on the right device, with the most relevant offering. To demonstrate this, we will be cutting through the noise, to bring you relevant insight and infographics on the hottest topics trending at the event on Twitter using the hashtag #BingBites.

In addition, we have a busy schedule throughout the week, jam packed with seminars and panel sessions you won’t want to miss.

• Dave Coplin, Microsoft’s Chief Envisioning Officer, will be taking to the stage to look at what the future of technology and the opportunity in Artificial Intelligence on Tuesday at 1.45pm
• Felix Barratt, Founder and Creative Director of immersive theatre company Punchdrunk will be joined on stage by Paul Davies, Microsoft’s UK CMO to discuss the art and science of personalised storytelling on Wednesday at 10am
• You can also catch our very own Mascha Driessen, Western Europe Ad Sales Director, in her panel session with The Economist discussing mobile monetisation on Monday at 4.30pm
• James Murray, our UK Search Advertising Lead and Brian Kealy, Head of International Consumer Marketing for Bing will also be offering insight into successful marketing strategies for a challenger brand and how Microsoft is disrupting the world of search as we know it at 3.30pm on Tuesday

We will be posting daily updates throughout the week so make sure that you are following us on Twitter at @BingAds.

Finally, there will also be announcements, commentary and summaries of the week’s goings on posted here to our Bing Advertising blog - stay tuned here for updates throughout the week, even if you’re not planning to attend!