In today’s competitive online marketplace, standing out from the crowd is critical in search marketing. Bing Ads offers the tools you need to help your Pay Per Click (PPC) campaigns be highly visible and connect with potential customers. Explore our product offerings to see how they can help you achieve search marketing success.
Offer a direct connection with Sitelink Extensions
Help customers instantly connect with exactly what they’re looking for. Sitelink Extensions lead customers to specific pages on your site, such as your store locator page or a specific page within your online catalog. Searchers get the information they need quickly and easily, which can lead to higher click-through rates and more traffic to your website. Learn how to enable and edit Sitelink Extensions.
Let customers find you fast with Location Extensions
Make it easy for customers to find you quickly. Location Extensions provide customers with the details they’re most often looking for: business address and phone numbers. If you have a store front, enable Location Extensions in your campaign to drive in-store traffic with features like store locator, click-to-directions and click-to-call for mobile searchers.
Make calling you convenient with Call Extensions
When a customer calls a business, they’re 10 times more likely to make a purchase.1 Call Extensions make it easy for customers to call you. With Call Extensions, customers can simply click and call because your phone number is listed right in your text ad. Learn more about creating Call Extensions.
Attract attention from quality customers with Product Ads
Selling products online? Include the product’s image and details in your search ad to drive more qualified clicks. Product Ads feature a product image, price and advertiser name right inside the ad, giving the customer all the information they need to quickly make a purchase decision. Learn about the power of Product Ads and how this engaging ad format can draw quality traffic to your store.
Expand the reach of your ads with Bing Smart Search
Be there when consumers are searching for your product or service from their Windows 8.1 device with Bing Smart Search. With Bing Smart Search, your ads can reach customers when they search on a PC or tablet, in the cloud or on the web. The best part: Ads on the Yahoo Bing Network are automatically eligible. Learn how to optimize your ads for Bing Smart Search.
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1. BIA/Kelsey, 2012, Mobile Impact on Interactive Local Media: National to Local.