Agency resources

Use the Bing Ads tools, custom resources and market insights on this page to sell your services and manage your ad campaigns

Back-to-school resources

Back-to-school is the second largest retail season following the winter holidays and represents a $75 billion opportunity. Use these resources to help your clients ace this season's back-to-school campaigns and get details on how to enter the first-ever back-to-school sweepstakes for agencies.


Back-to-school sweepstakes
Back-to-school insights
Back-to-school words that work: heat maps
Back-to-school campaign best practices
Back-to-school sweepstakes official rules


Insights to help you ace sales this season


Get started with Bing Ads

Request your Agency Onboarding Kit: This mailer includes search insights, marketing materials and free coupons.

Industry insights: Reach 161 million unique searchers on the Yahoo Bing Network who spend 23 percent more online than the average Internet searcher.1

Audience demographics
What is the Yahoo Bing Network?

1. comScore Explicit Core Search (custom), December 2014. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S.

Find local data insights

Check out our redesigned Market Sizing Dashboard. Find impression and click volume, cost per click and click-through rate data for each industry down to the DMA level and by device type. All data points can be downloaded and customized. To sign in, use the alias name and password listed below:

   View the dashboard
   Alias Name: Admin
   Password: Password@123

For tips on navigating the dashboard, watch our short tutorial video in the Help section.

Download fact sheets for auto dealerships, lawyers and home improvement verticals.
Add your company logo and contact info, then share them with your clients.