Year in Review with Bing Ads: Top 10 Campaign Management Enhancements

Seasons greetings! It has been a busy year, with our product team releasing over a hundred platform updates, from investments in user experience to Bing Ads exclusive insights and ad formats. We polled both customers and engineers alike to...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 12/17/13

Bing Ads and You: How You Shape Editor's Evolution

Bing Ads Editor is undergoing a major makeover. A number of changes were packaged into the recent release of Editor v9.9. If you're managing campaigns or keywords in bulk, I encourage you to download Editor and let us know what you think. Your...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 10/16/13

Bing Ads and You: Bing Ads Excel Add-In

Excel is deeply rooted in our business world because its intuitive design makes it the tool of choice for anyone who needs a way to track records. Its rich set of functions increase our productivity, its capability to graphically present data...
Ping Jen - MSFTPing Jen - MSFT Posted on 09/05/13

Bing Ads and You: Coming Zoom – Enhanced Bing Ads Editor

Based upon your feedback, Bing Ads has been working on an initiative to improve Editor’s performance on the following three fronts: Increasing Editor’s speed Aligning Editor’s interface to users’ muscle memory Increasing Editor’s capacity and...
Ping Jen - MSFTPing Jen - MSFT Posted on 08/29/13

Bing Ads Editor Diary: P-51 Mustang

Last weekend, while doing yard work, I heard a distinctive engine sound passing overhead. As I expected, it was a P-51 Mustang. I kept staring at the big blue sky after it left my sight and fell into a deep thought of how to create a product...
Ping Jen - MSFTPing Jen - MSFT Posted on 08/05/13

Bing Ads and You: Enhanced Ad Extension reporting with Click Type

Ad extensions such as Sitelinks are a valuable tool in providing more relevant information to your customers and driving deeper engagement. To help you meet that goal, Bing Ads is happy to announce we will soon be adding Click Type segmentation to...
Charles Offenbacher - MSFTCharles Offenbacher - MSFT Posted on 06/04/13

Bing Ads and You: New Excel Report Download Available

As Excel is every advertiser’s best friend and most of you transfer your Bing Ads campaign reports into the Excel format, we are now offering the Excel format as an output option for your reports. This enhancement is available in every market, and...
Young Shi - MSFTYoung Shi - MSFT Posted on 05/31/13

Bing Ads and You: Reference Context to Improve Landing Page Relevance and User Experience

In my last post, I provided an overview of how to better guide your customers through their purchase journey and shared optimization tips to help you better engage the same customers with Bing Ads along the way. To review, there are five phases in...
Arshad Kunju - MSFTArshad Kunju - MSFT Posted on 05/23/13

Bing Ads and You: How to Help Your Customers Throughout the Purchase Journey

In my last post, “Improve Your ROI Through Better Landing Page Relevance and User Experience,” I pointed out two key behaviors that search users exhibit after they arrive at your website: Locate information– people want to consume the information...
Arshad Kunju - MSFTArshad Kunju - MSFT Posted on 05/16/13

Bing Ads and You: Improve Your ROI Through Better Landing Page Relevance and User Experience

What is the difference between Landing Page Relevance and Landing Page User Experience? Why do you need to constantly improve both of them? In this post, I’ll answer these two questions but first, let me explain via example. When search users...
Arshad Kunju - MSFTArshad Kunju - MSFT Posted on 05/10/13
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