Bing Ads policies change log
Learn what changes have occurred in the Bing Ads policies over time.
|November 2015||Misleading content policies||Global|
|Our policies on promotion of third party products and services have been updated. Please reference the Misleading content policies for details.|
|November 2015||Pharmacy and healthcare products and services||Germany, Sweden, The Netherlands|
|We have begun to allow authorized online pharmacies to advertise nonprescription drugs in compliance with local regulations. Please reference Pharmacy and healthcare products and services for more details.|
|October 2015||Gambling and contests||Republic of Ireland|
|Advertisers must adhere to recently revised legal requirements, including licensing requirements managed by the National Excise Licence Office, in order to continue promoting online gambling in the Rep. of Ireland market. This is a change from our previous policy, which stipulated that establishments in possession of either a local license or a license issued in selected foreign jurisdictions were allowed to advertise. Going forward, foreign licensed advertisers can no longer advertise on Bing Ads in the Rep. or Ireland market unless they are in possession of proper authorization issued by local authorities.|
|August 2015||URLs and landing page policies||Global|
|Our policy has been updated to require that Display URLs in a single ad group use the same top-level URL domain. Please reference the URLs and landing page policies for details.|
|June 2015||Product Ads||Global|
|Our policy has been updated with additional requirements for ad campaigns levering Product Ads. Advertisers must still adhere to the Bing Ads policy in addition to this policy.
|May 2015||Gambling and contests||United States|
|We have begun allowing advertising for approved paid fantasy sports in United States. Restrictions apply, please reference the Gambling and contests policies for details.
|April 2015||Ad Extensions||Global|
|New policies are in effect for ad campaigns leveraging App Extensions.
|February 2015||Adult content||Hong Kong|
|Our policy has been updated to disallow advertising for adult contents in Hong Kong.
|February 2015||Remarketing in paid search||Global|
|New policies are in effect for ad campaigns leveraging search remarketing functionalities.
|February 2015||Phone numbers and Ad Call Extensions||Unites States, Canada, United Kingdom, Hong Kong, Taiwan|
|Starting February, ads may not include a phone number in any portions of the ad copy except through the use of Call Extensions or Location Extensions. Trademarked phone numbers and phone numbers that are part of WAP mobile ads will not be affected by this policy change.
|October 2014||Gambling and contests||United Kingdom|
|Advertisers must adhere to recently revised legal requirements, including licensing requirements managed by the U.K. Gambling Commission, in order to continue promoting online gambling in the U.K. market on Bing Network. This is a change from our previous policy, which stipulated that establishments in possession of either a U.K. license or a license issued in selected foreign jurisdictions were allowed to advertise. Going forward, foreign licensed advertisers can no longer advertise on Bing Network in the U.K. market unless they are in possession of proper authorization issued by the U.K. Gambling Commission.
|September 2014||Adult content||Brazil|
|Our policy has been updated to disallow advertising for adult contents in Brazil.
|September 2014||Gambling and contests||Brazil|
|We have begun allowing advertising for National lotteries in Brazil. Restrictions apply, please reference the Gambling and contests policies for details.
|August 2014||Pharmacy and healthcare products and services||Global|
|We have added a new Disapproved healthcare products and supplements page for non-exhaustive lists of healthcare products and supplements that cannot be advertised within Bing Ads
|July 2014||Pharmacy and healthcare products and services||Taiwan|
|We have begun to allow lawful pharmaceutical traders to advertise certain permitted medical instruments that complies with local regulations in Taiwan. Please reference Pharmacy and healthcare products and services for more details.
|June 2014||Financial product and services policies||Global|
|New language has been added to clarify our policies around financial products and services.
|June 2014||Image, audio and video ad policies||Global|
|New policies are in effect for ads featuring image, audio and/or video components.
|June 2014||Ad Extensions policies||Global|
|New policies are now available for Ad Extensions, covering Sitelink Extensions, Location Extensions, Phone Numbers and Ad Call Extensions, and Image Extensions.
|February 2014||Disallowed and restricted content policies||Taiwan|
|We have removed the requirement to have the phone number of the local sheriff in advertising for homestay under the Disallowed and restricted content policies.
|February 2014||Ad content and style policies||Hong Kong/Taiwan|
|We have made additional requirements for Display URL, under the Ad Content and Style policies, for ads targeting Hong Kong and/or Taiwan to restrict the use of only English characters in the main domain of the display URL. Please refer to the Ad content and style policy for more information.
|January 2014||Disallowed and restricted content policies||Global|
|We have made two revisions to the Disallowed and restricted content policy: a revision of the section on political and religious content, and a revision of the section on alcohol. Please refer to the Disallowed and Restricted Content policy for details.
|January 2014||Gambling and contests policies||Global|
|We have made a revision to the Gambling and contests policies, adding a responsible gaming message to those markets permitting gambling. Please reference the
gambling and contests policy for specific details.
|December 2013||User safety and privacy||Global|
|December 2013||Gambling and contests policies||Mexico|
|We have begun to allow online gambling that complies with local regulations in Mexico. As always, please reference the Gambling policy for specific details.
|We have removed the restriction on use of exclamation points in ad titles from the Content and Style policies. A single exclamation point is now allowed in the title of an ad.
|October 2013||Gambling and contests policies||United States, New Zealand|
|An update to policy allows approved state lotteries to advertise within the U.S. Additionally, locally licensed gambling operators may now advertise in New Zealand. Restrictions apply, so please reference the Gambling policy for details.
|September 2013||Product Ads||United States|
|A new policy is available for Product Ads. Advertisers must still adhere to the Bing Ads policy in addition to this policy which introduces policies specific to the images and product descriptions that are part of Product Ads.
|July 2013||Phone numbers and Ad Call Extensions||Global|
|Our policy has been updated to include more detailed information about how phone numbers may be used in ads and the requirement to disclose in advance any fees or recording.|
|May 2013||Launch of policy for new markets||Multiple markets|
|We have launched Bing Ads in Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand, and Vietnam and policies have been updated for these markets. Please reference our global policies or the Taiwan policy for Taiwan-specific information.|
|April 2013||Launch of policy for Brazil||Brazil|
|Policies have been updated to support the launch of Bing Ads in Brazil. Policy content specific to Brazil can be found in the Adult content policies, the Disallowed and restricted content policy and our policy on Pharmacy and healthcare products and services.|
|April 2013||Gambling||Canada, Germany|
|Our policy has changed in both Germany and Canada to allow licensed gambling operators. Please review the Gambling policy for further details.|
|We have adjusted our policy to permit lotteries for certain authorized advertisers in the Netherlands.|
|November 2012||Disallowed and restricted content||Global|
|New language has been added to clarify that content promoting self-harm or cruelty to animals is prohibited.|