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Microsoft Advertising Blog

Lisa Raehsler

SEM Strategist

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BLOG POSTS BY Lisa Raehsler

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Three tips to Bing Ads campaign imports you can’t miss

If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...

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