90% of customers are researching online for their purchases and, more often than not, these customers are looking for goods and services in the local area. This is resulting in an increasing number of offline transactions starting with an online search, making it imperative for local businesses to promote themselves online.
However, every business owner does not have the time to become a search engine marketing expert or have the resources to hire marketing managers – so what do they do?
Today, with the launch of Bing Ads Express, we are taking the first steps toward leveling the playing field. This solution lets you focus on what you do best – running your business -- while acquiring new customers effortlessly.
There are 163 million searchers across Bing, Yahoo and its partner sites. Sign up for Bing Ads Express by spending a few minutes telling us about your business and we will put you in front of searchers in your local area.
Here’s how it works:
- Navigate to http://www.bingads.com/express and claim your business on Bing by providing details about your business, like address, category of goods and services you provide, store hours and images.
- Next, write an ad which best depicts your business to potential customers.
- Select where you want your ad to show and the maximum amount you would like to budget.
We take that information and do all the heavy lifting for you. From creating Ad Groups, Keywords and Bids, to managing your advertising campaign on a daily basis. Not to worry – you always stay in control; you tell us how much you want to spend in a month and we will make sure you never spend a penny more.
Can it get any better? You bet – you only pay when someone either clicks on your ad or clicks to make a call. So you get all the benefits of search advertising – finding new customers when they are actively searching, paying only when your ad performs and the ability to track how your hard earned dollars are being spent without having to spend more than a few minutes of your time setting up your campaign.
Once you are done signing up for Bing Ads Express, remember to go back and verify your business listing data. Verified businesses are eligible for display in the organic results section on Bing and help you acquire additional customers for free.
Currently, Bing Ads Express is available in 25 metropolitan areas (DMAs) in the United States and for businesses across hundreds of categories. To view the list of DMAs and Categories please click on the links below. You can also review the presentation below or view the Video for a walkthrough of the sign up process.
We will be adding more DMAs and categories on a regular basis, so please make sure to check the links above every few weeks on changes regarding availability. In the meanwhile please do share any feedback in the comments section below or on our Facebook page.
Remember, your customers are online and with Bing Ads Express, you can be too. Get your business in front of customers quickly and easily while staying focused on running your business.