As David Pann shared yesterday, Bing Ads has continued to make solid progress over the past year. We focused on the fundamentals. As a result, we were able to deliver more clicks, more markets and more results-bearing features for advertisers, like Call and Location Extensions.
But, just like your business never stops for a break – neither do we. This summer, our teams are working harder than ever to deliver against what advertisers are asking for. I couldn’t be more excited for what we have in store for you over the next three months.
Listening to Advertisers
As someone who has been at Microsoft for 15 years and worked across various divisions of the company – one of my favorite aspects of being in the search business is our commitment to listening to (and acting upon) advertiser feedback. Our engagement model doesn’t just stop with a phone call or a monthly meeting with your account manager. Bing Ads has engineering and product leads meeting with advertisers on an ongoing basis globally.
Real-time input from product advisory groups, as well as pilots and engineering focus groups, shape our roadmap – from ideation to prioritization. We have an iterative and continuous planning cycle so advertiser feedback is critical, as it keeps us both focused and accountable.
Summer is Just Getting Started
In the coming weeks, you will be seeing a number of updates on how we are offering renewed solutions that will make it easier to manage your Bing Ads campaigns. Here is what you can expect in July:
In addition, I’m happy to announce the launch of a centralized destination where you can find out the latest releases and updates throughout the summer: www.bingads.com/listening.
Expect More from Bing Ads
Here at Bing Ads, we do all we can to offer you, our advertisers, the tools, insights and controls to help your business succeed. We are moving fast and you can expect more from us as a result.
We will continue to deliver against key requests, but with even more advertiser focus and frequency than ever before. Keep the feedback coming and make sure you check out the new updates and experiences we are delivering this summer on Bing Ads.