Last June, we announced a long term search partnership with AOL. Today, I am excited to share that as of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major Bing Ads ad products are enabled for AOL search traffic worldwide to provide marketers with additional high-quality volume and ways to reach their desired audience.
Our partnership with AOL brings additional scale and opportunity to advertisers and marketers. Today, 1 in 5 searches happen on Bing.com, and by providing Bing search results for the number 3 (Yahoo) and 5 (AOL) search providers in the US, Bing powers close to one-third of US PC web searches.1 Today’s announcement is testament to Microsoft’s ongoing focus on search and search advertising and our increasing scale that connects a marketer’s media buys to new publishers and audiences to help them achieve more impact for their business.
For marketers looking to drive connections for their brands with the right people at the right time, AOL’s high-quality audience is a valuable addition to the Bing network. AOL has many established sites with unique, loyal users who generate several billion search queries each year and spend more online than the average internet searcher.
“Partnering with Bing allows us to provide great search results and capabilities, across all screens, to our global audiences, as well as providing our brands valuable business insights and intelligence,” says Tim Lemmon, Head of AOL’s Search Business. “We’re looking forward to working together with the Bing team and bringing our audience to the Bing Network.”
Our growing reach, combined with the controls within Bing Ads, helps marketers connect with the right people, where and how they want to be reached. And for consumers, this partnership provides them with the exceptional quality of our results to get more done. We are excited about our partnership with AOL so that marketers worldwide can achieve more with their advertising spend on Bing Ads platform, every day.
1. comScore qSearch Explicit Core Search, November 2015.