New in Editor: Native Ads, faster ad extension imports

We are pleased to announce the release of Bing Ads Editor version 10.9.1. This version includes a bundle of exciting features such as support for Bing Native Ads, faster ad extension imports and improved editorial messaging. Thank you for your feedback that made this release possible, read on for details.

Support for Bing Native Ads

Bing Native Ads are ads where the subject matter and visual design are relevant to the pages they are displayed on. They expand the reach of the Bing Ads platform to target user intent, even beyond search. The most powerful intent signals on the web include:

  • Users’ interests expressed by their prior search queries
  • Intent signals from the content of the experience in which the users are at any given point
  • User actions like looking for products or taking actions on advertiser sites

 

Bing Native Ads combine these intent signals with native experiences which are relevant and natural. Whether you are brand building or aiming to increase consumers’ purchase intent, native ads are an effective, scalable and rapidly growing solution.

With this release of Bing Ads Editor, you can now quickly make Native Ads bid adjustments to your campaigns and ad groups, either from the edit pane or directly from the grid. You can change bids from -100% (to opt-out) to +900%. Learn more about Bing Native Ads.

 bing ads editor

Note: If you don’t see this in your Bing Ads Editor yet, don’t worry.  This feature is being rolled out gradually to ensure an optimal user experience.

Improvement in editorial messaging

We have made improvements to the editorial messages shown for policy violations. If your ads, keywords or ad extensions are disapproved, in addition to a message, you’ll also receive a link to the most relevant editorial policy page for further detail and assistance on the appropriate action.

 bing ads editor

Note: This change replaces showing the term that was flagged and the rejection reason summary.

Faster Ad Extension imports

We continually strive to find ways to save your time by improving the performance of Bing Ads Editor. We’re pleased to announce that in this release, importing ad extensions is now 5 times faster!

Decommissioning Content Ads

Editor will no longer support Content Ads for non-US customers. Learn more here about the changes in Content Ads.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at BingAds-feedback@microsoft.com.

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