Insights

Free insights based on Bing and market research data

There's no denying that one of the most crucial factors in success is rooted in access to a good education. Contrary to the popular saying, ignorance is not, in fact, bliss... it can cost you dearly by missing out on valuable, time-sensitive opportunities. As Ferris Bueller once famously said, "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it."

The same holds true when it comes to advertising.

Because certain businesses have predictable times of year where shoppers are most actively seeking out their products and services, it only makes sense that we would dedicate time and effort to ensure you, our advertisers, have the education you need to make data-based decisions about how to manage your campaigns for the best possible return on investment.

In addition to the tips and guidance you'll find peppered throughout the blog, we also have an entire section of our web site dedicated to providing information relevant to specific industries:

bing ads industry insights

The above image is just a sampling of the information you'll find on the Industry Insights page here on the Bing Ads site. Be sure to have a look around to see what we can offer to help get your PPC campaigns ready to drive a great return on investment the next time one of those seasonal traffic spikes rolls around.

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Case studies highlight success for Bing Ads resellers

We’re excited to see that not only do our Bing Authorized Resellers have success with Bing Ads, but their customers do as well. Here are a few recent studies that highlight how Bing Ads is making a difference in the lives of businesses owners who're trying to affordably increase exposure in the online marketplace.

bing ads resellerForce Marketing, a direct mail and digital marketing services company for the automotive industry, needed to help its client, Shottenkirk Automotive Group, get more from their search advertising budget. Initially, the agency used all of Shottenkirk’s ad spend on Google.

Once Force Marketing started integrating Bing Ads into the Shottenkirk account, they saw immediate results over just three months. Force Marketing increased performance across its client’s campaigns with the help of Bing Ads account management services and features like Ad Extensions and ad scheduling.

Read the full case study for all the details.

Bing Authorized Reseller White Shark Media was able to help two of its customers increase traffic with the help of Bing Ads:

bing ads resellerSpecializing in pet mobility products, K9 Carts wanted to expand its advertising efforts to reach a larger audience and grow its business. Using Bing Ads, White Shark Media helped K9 Carts increase its online advertising presence. By using Bing Ads features like inline bid suggestions, the Campaign Planner tool and Ad Preview tool, the agency was able to reach new customers, increasing both website traffic and sales for the pet company. 

“We’ve been working with White Shark Media for two years and obtained impressive results. Our ROI is now just under 400% and climbing.” – Glenn Parkes, K9 Carts general manager

Read the full case study for all the details. 

Using Bing Ads, White Shark Media set out to accomplish a number of goals for another one of bing ads resellertheir search advertising clients: hair salon Siutse. White Shark Media did this by hand-picking keywords, using the Research Keywords tool and taking advantage of the auction insights report. By expanding the search advertising campaign with Bing Ads, White Shark Media provided more leads for Siutse and improved the company’s return on investment significantly.

Read the full case study for all the details.  

Looking for more information on Bing’s Authorized Resellers? See our top partners.

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Agencies: Enter the Bing Ads Back-to-School Sweepstakes

If you saw Shelby Gagnon's post, 7 tips to rule Back-to-School, that went up earlier this week, you know that this is the second largest retail period following the winter holidays and represents a $75 billion opportunity with Back-to-College representing 65% of that spend.1 Back-to-School is not a last-minute shopping season; roughly two-thirds of people begin shopping at least three weeks or more before school starts.2 Electronics and computer-related equipment lead in spending with an average of $364 per shopper, followed by clothes, shoes and school supplies. On average, 57% of all parents now research online before purchasing in-store. 2

To prepare digital agencies for this year’s back-to-school season, we have put together some interesting insights, best practices for ad performance, heat maps of top word combinations per device type, some compelling facts about advertising with Bing Ads, and launched our first-ever “Back-to-School Sweepstakes” for agencies along with the official rules about the contest. You can find all of these resources on the Bing Ads Agency Hub.

bing ads back to school agency

We want to thank agencies for choosing Bing Ads, and to make our relationship more exciting, we are pleased to announce the agency “Back-to-School Sweepstakes.” Participation in the contest is voluntary, and there are two ways to participate:

1. Sign up new accounts in Bing Ads to earn one sweepstakes entry for every new account added. Simply set up the accounts with the support of a Bing Ads account manager.

2. Earn or renew credentials as a Bing Ads Accredited Professional to receive one additional sweepstakes entry. Online resources are available to help prepare for the accreditation exam.

bing ads back to school agencyEach eligible entry will be entered to win one of our exciting prizes, including a Microsoft Surface Pro 3 (1), Xbox One with Kinect (5), or a $100 pre-paid Amex or Visa card (10). In addition, the agency with the most sweepstakes entries will be eligible to win a Surface Pro 3. These offers are only available from May 1 - June 15, 2015, so please notify us right away if you are able to take advantage of them.

As an extra incentive, we will give agents $100 in free ad credit for one new client account they add during the sweepstakes. Please email BTS2015@microsoft.com to get started, claim your coupon to enter for a chance to win some cool prizes.

Have fun and good luck!

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1.  National Retail Federation 2014 Back-to-School Survey. 2. Deloitte. 2014 Back-to-School Survey Rising to the Head of the Class. 3. Monthly Consumer Survey, National Retail Federation, July 2014.

 

 

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Editorial series: Trademark escalations – How to get an ID link for an ad query

Following-on from an interesting article dedicated to detailing the nuances of trademark policy, today we’ll focus on R-Links and how this element is critical to the completion of the most detailed review of possible trademark infringements.

What is an R-Link?

The R-Link is nothing more than the link that helps us to identify in our internal system each specific ad that appears in Bing and Yahoo Search.

Why use an R-Link?

Like fingerprints to a detective, R-Links are vital for the editorial team to retrieve all the details of each reported ad which in turn allows us to perform a complete investigation of possible infringements of our intellectual property policy.

Therefore, when R-links are missing from a request, it becomes difficult for us to conduct an effective review of possible incorrect uses of trademark terms, even when other details relating to the potentially transgressing ad are provided.

Please remember to always include the R-link(s) of the ad(s) that you feel are not in accordance with our editorial guidelines into the dedicated space of our trademark escalation form. To reiterate the message of the blog linked above, the onus is on the trademark owner to resolve possible trademark issues directly with the advertiser they deem to be in the wrong following a review of our policy guidelines.

In order to retrieve the R-Link of an ad you can follow a series of quick and easy steps:

  • Right click on the ad
  • Select ‘copy shortcut’ from the cascading menu

 

Example 1

  • Paste the link into the dedicated space of our trademark submission form: 

 

example 2

Or alternatively:

  • Click on the comic cloud that appears on the right hand side of each ad
  • Copy the R-link from the dedicated space
  • Paste it into the dedicated space of our trademark submission form

 

Note: Usually R-Links are very long links, so make sure that you copy and paste the full link before submitting any escalation to our editorial team. They are usually formatted as follows: http://1234567.r.msn.com/

You can also add multiple R-Links to your escalation, but please make sure to separate them by hitting the <Enter>/<Return> key before adding a different link.

After submitting the trademark escalation form, it can take up to 48 hours for the investigation to be completed and subsequent receipt of communication from the editorial team. This communication will explain whether the ad highlighted is using trademark inappropriately or if it is in compliance with our policies, thus confirming which decision has been taken.

 

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