Announcing the Bing Ads Elite SMB Partner Program

bing ads elite smb partner programIf you’re a small and medium business (SMB) partner who’s successfully helped SMBs find their own success, we have great news for you.

We’re launching a new global program for partners who have proven their competence in bringing success to small & medium businesses -- today, we're happy to announce the launch of the Bing Ads Elite SMB Partner Program.

These partners are among the chosen few, who have an in-depth understanding of search advertising landscape and Bing Ads solutions. They are committed to providing high quality support and service and have the expertise, technology and skilled workforce to ensure that SMBs succeed with the Bing Ads platform.

Among other requirements, partners must meet the following guidelines:

  • Be a Bing Ads trusted advisor to a large base of small and medium businesses.
  • Meet the Bing Ads Elite Partner Product Certification requirements and maintain a required number of Bing Ads Certified Professionals.
  • Have an infrastructure to provide billing & reporting support to a large base of customers on a regular basis.
  • Be able to participate in Microsoft and Bing Ads partner events and trainings designed for the Elite SMB partners.


Microsoft and Bing Ads are committed to providing world-class service to SMBs around the globe to empower them to do more.

To enable our elite SMB partners Bing Ads will provide:

  • Exclusive trainings, quarterly business reviews and dedicated account management.
  • Invitation to product ideation sessions with our product teams.
  • Joint marketing programs and partner events.
  • Performance-linked incentives.
  • Access to our progressive technology and APIs to perform bulk operations.


If you think you qualify, and are interested in joining the Bing Ads mission to provide world-class products and services to SMBs, please visit the Bing Ads Elite SMB Partner page for more information and how to get in touch.

Questions? Comments? 

As always, please feel free to ping us on Twitter, add a post in the Bing Ads Forums or suggest a feature for consideration in a future Bing Ads release.

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From the Ad Quality Team: Avoiding account closures

bing ads ad quality avoid account closureThe Bing Ads Quality and Risk teams constantly work to maintain and grow a safer network that provides a great user experience and advertiser return on investment (ROI). To accomplish these goals, the Bing Ads Quality and Risk teams do daily reviews of Bing network results -- as well as reviews of the keywords and ads submitted by advertisers -- for compliance with Bing Ads policies.

When we notice activity that poses a potential risk and warrants further evaluation, we may disable an advertiser’s account as a precaution. In some cases, this might be a temporary measure where we require more information from advertiser in order to clarify the issue we’ve identified. In other cases where there is a violation of our policies that pose a threat to the safety of our network, the account closure could be permanent.

With this post, we'd like to provide a glimpse at the machinery behind the scenes in the hopes of helping you to proactively ensure account compliance, rather than having to reactively resolve an issue.

What we're looking for

Bing Ads Policy non-compliance reasons include:

  • Sites that include viruses, malware, spyware, or other self-installing programs.
  • Business models that attempt to mislead site visitors, or that seem deceptive or fraudulent.
  • Sites that misrepresent the origin or intent of their content and as a result are likely to deceive a portion of the target audience.
  • Phishing sites that try to trick visitors into sharing personally identifiable information (PII), or where the use of such information could cause the user to be defrauded or sites that share download keys for Office, Windows and other software.
  • Pages that consist entirely of advertising, or whose main purpose is to direct site visitors to advertising.
  • Link farms.
  • Sites operated by advertisers who consistently violate our Editorial Policies.

o   Only advertisers promoting content in violation of high risk policies, e.g. Pharmaceutical or Gambling, are at risk for account closure.

  • Advertisers that submit large numbers of irrelevant keywords—even if their landing pages don’t violate the Relevance and Quality policy.

o   This behavior is categorized by pervasive use of completely irrelevant keywords (generally trending or popular keywords) where there is no related content available on the landing page.

Bing Ads may place restrictions on what ads are served, instead of closing an advertiser’s account.

Other ways your account can be impacted include:

  • Adding keyword blocks for non-compliant keywords (prevents any advertiser from bidding on particular keywords).
  • Adding advertiser blocks for particular keywords (blocks the advertiser from bidding on particular keywords).
  • Adjusting the quality score for the keywords.
  • Rejecting non-compliant keywords, ads, or landing pages.


In general, the criteria for an advertiser closure are drawn from the Marketplace Exclusion reasons found in the Relevance and Quality Guidelines.

As stated earlier, if your account is closed, you will not be able to login in to Bing Ads. Typically, login blocks will occur for one of the following reasons:

  • Suspicious activity or invalid information is detected.
  • Activity indicating that the advertiser’s login credentials have been compromised.


What you can do

  • Bid only on keywords that are relevant to your website content
  • Ensure your landing page has valuable and interesting content associated with the bidded keyword
  • Review the Bing Ads policies to ensure your business model is compliant prior to submitting. For example, if your business model is Gambling, ensure that it complies with the Bing Ads policies for the markets you are targeting.


Here are some steps that you can take to proactively prevent unnecessary risk or suspicion:

  • Ensure that your contact details (address, phone, country, etc.) are complete and accurate.
  • Ensure payment information is both accurate and current (e.g. an expired card will result in unsuccessful payment attempts).
  • Take steps to ensure your Account is secure.


If you are seeing a login issue, the most efficient way to trouble shoot it is to contact your Account Manager, or, if you don't have one, visit our support page and choose your preferred method of contact (options may vary by market).

We welcome any method of communication, however posting a request for assistance with log in issues on our forums or in social media channels will take the longest to resolve as our privacy policy prohibits us from collecting personal information in areas that are accessible to the general public. Your best bet is to address this particular support issue via speaking directly with an agent via phone or chat.

Hopefully this information will help you gain a better understanding of the account closure process and how to avoid your account being closed.

Thanks for reading!

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Remarketing, UET and Karaoke in #AskBingAds Episode 1

I am happy to announce that the first episode of our new #AskBingAds video series is now live!

In this episode, we’ll cover…


We also have the pleasure of catching up with Jimmy Lin, Product Marketing Manager and expert in all things Universal Event Tracking and Remarketing.

Oh, and you’ll also find out what my favorite karaoke song is.

As a reminder, keep asking us product-related questions on Twitter using #AskBingAds and each month we’ll choose several to address in a new episode. If your question is selected, you’ll get one of the fabulous t-shirts you will see Jimmy and myself wearing. A huge thank you to those that submitted questions, keep them coming!

Keep in mind that if you have an urgent request that requires immediate attention, please contact support.

And now, without further ado, episode one…



Questions? Comments?

Use #AskBingAds when you ping us on Twitter! You can also visit us at our Feature Suggestion Forum to enter or vote on the features you’d most like to see in future releases, or you can email us directly at

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Bing Ads Academy: A new PPC learning experience

Here at Bing Ads, we’re always reviewing your feedback in an effort to ensure your experience with our platform and tools is the best it can possibly be. This also applies to how we approach providing you with the resources and tools you need to be successful with Bing Ads.

With that in mind, we’re thrilled to introduce Bing Ads Academy, a new program of training resources – both in-person and online – to our premium customers working for agencies, channel partners and tool providers.

Meeting you where you are

bing ads academyWhether you’re brand new to PPC and need our 101-level content to get up to speed on the basics of setting up and running your first campaign, or if you’ve been managing PPC campaigns for years and want to get 301-level expert tactics for maximizing your return on investment, Bing Ads Academy can help.

If you’ve ever attended a webinar or a Bing Ads Connect event, then you already have an idea of what you can expect with Bing Ads Academy: on-demand virtual classrooms, as well as live, in-person trainers who will dive deep on specific topics to help you become more proficient in your Bing Ads campaign management and optimization skills.

Our course catalog

Because Bing Ads Academy is intended for people working in the premium segment of agencies, channel partners and tool providers, the primary content focus is on topics relevant to “Sellers” (who pitch Bing Ads as a media buy to their clients) and “Do-ers” (those who work within the Bing Ads platform on a daily basis). The “Sellers” will gain a better understanding of why Bing Ads is a smart buy for their clients and the “Do-ers” can hone their ROI skills with specific strategies and tactics based on key features in Bing Ads.  

bing ads academy

Our trainers

You may already be familiar with some of these names and faces from their posts here on the Bing Ads Blog, articles written for Search Engine Land and Search Engine Watch or, perhaps, from their having been one of the presenters during our recent webinar on Remarketing in Bing Ads. Whether you know them or not, here’s a quick overview of the Bing Ads Academy team’s Client Trainers:

Eric Couch (Seattle, WEST)

Twitter | LinkedIn

bing ads academyEric Couch is a Client Development & Training Manager at Bing Ads, with a focus on educating advertisers across the globe on SEM and Bing Ads best practices. He's a frequent digital marketing writer featured on PPC Hero, Search Engine Land, the Bing Ads Blog and the SEM Rush Blog, as well as an industry conference speaker at events such as SMX and Hero Conf.

Prior to his current role, he worked as an Account Manager for the Bing Ads team focusing on agency growth and development, a role informed by his past experience as Senior Account Manager and Head of Training & Education at Hanapin Marketing.


Monica Orsino (London, EMEA)

Twitter | LinkedIn

 bing ads academyMonica Orsino recently joined MSFT as Senior Bing Ads Client Development and Training Manager. Her focus is on training Strategic Advertisers and Agency Partners across the EMEA region. Prior to this role, Monica worked for 10 years at Yahoo where she started as Search Global Account Manager and then joined the Learning and Development team in 2010. In the last 5 years, Monica has diversified her skills and expertise designing, implementing and delivering learning programs across Search, Native Advertising, Programmatic and Content Marketing, just to name a few products. Monica brings years of experience in Digital Marketing and Learning & Development in addition to a sales approach, great enthusiasm and passion for the industry.

Rachel Rogowin (Chicago, MIDWEST)

Twitter | LinkedIn

bing ads academyRachel Rogowin is thrilled to join the Microsoft as a Bing Ads Development and Training Manager focused on evangelism and education for our Customers and Agency partners in the Midwest. Prior to joining Microsoft, Rachel spent 12+ years Google, most recently as an Agency Training Lead working on the learning and development of top agencies.  Rachel has an extensive 16-year career specializing in search/interactive marketing, learning and development, and digital account management and sales, having held positions at Beyond Interactive,, DoubleClick, and Max Worldwide. 



Purna Virji (NYC, EAST)

Twitter | LinkedIn

bing ads academyPurna Virji is a Senior Bing Ads Client Dev and Training Specialist at Microsoft.  For well over a decade, Purna has been living, breathing and dreaming PPC, SEO and content marketing. Her devotion to all things digital marketing has seen her regularly speak at conferences across the globe such as SMX Advanced and MozCon. She’s also a regular columnist for Search Engine Land and Search Engine Watch. An award-winning former journalist, Purna was the CEO and founder of Purview Marketing prior to joining the Bing Ads team.



Get started with Bing Ads Academy today

If you’re one of our premium customers – working for an agency, channel partner or tool provider – and you’d like to learn more about Bing Ads Academy or to schedule a conversation to align a customized training to meet your specific business needs, simply reach out to your account executive or account manager to get started.

Questions? Comments?

As always, feel free to ping us on Twitter, or you can email us directly at


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