Books closed. Pencils down. Laptops packed. School’s out for summer. While summer camp or a vacation may be top of mind for customers, shopping for back-to-school is right there too. 63% of consumers start shopping as early as June, so get your ad plans ready to go early and plan through September.
Here are a few key insights.
In 2015, 37% of back-to-school spending was on K-12 students with apparel being the most purchased – some 50% of total sales. 63% was spent on those heading for their freshman year or back to complete their undergrad.
12% more customers spent $500 or more on kids clothing in the last six months with Bing Network searches vs Google.
TIP: Include keywords like back-to-school and back-to-college in your ads.
While 91% of people are still heading in store, 60% are browsing, comparing or shopping online.
Tip: Adding a call or location extension can increase click-through’s 3 – 10%. http://advertise.bingads.microsoft.com/en-us/ad-extensions
Make the grade in mobile commerce.
• 37% of shoppers will use their smartphone for back-to-school supplies.
• That’s a 15% increase over last year and
• 12% will use their tablet.
For more digital insights on trends to ad words that work, go to the complete Back-to-School presentation here and head to the top of the class in your back-to-school sales.