Auto-tagging comes to Bing Shopping Campaigns

Yesterday, we touched on new tracking parameters that you can start taking advantage of for your landing page URLs to gain additional insights on your clicks. To continue to improve the way that Bing Ads manages your URLs, we’ve also rolled out widened support of auto-tagging to two ad products.

With auto-tagging support for Bing Shopping Campaigns and Image Extensions, you can finally say goodbye to manually tagging landing page URLs for these features. We’ll cover more in depth what is changed recently and how you can start taking advantage of it today to reach valuable customers more easily.

Auto-tagging support for Bing Shopping Campaigns and Image Extensions

Auto-tagging makes it even easier for you to track your paid search campaigns because it tells Bing to automatically append special UTM tags to your landing page URLs. You can then build reports on these URLs using your own web analytics tool, such as Google Analytics, to track how people are getting to your website.

 

bing ads auto-tagging

 

Bing will now automatically append landing page URLs with UTM tags for Bing Shopping Campaigns and Image Extensions. For example, let’s imagine that set your landing page URL in Bing Ads to:

http://contoso.com/

When auto-tagging is enabled on your account, Bing will automatically append these tags to your URLs, resulting in:

http://www.contoso.com/?utm_source=bing&utm_medium=cpc&utm_campaign=Sales&utm_content=Clearance&utm_term=Shoes

And it tells you that:

  • The person came from Bingutm_source=bing
  • The channel or type of ad was cpc (cost-per-click). utm_medium=cpc
  • The keyword was from the campaign Salesutm_campaign=Sales
  • The keyword was from the ad group Clearanceutm_content=Clearance
  • The keyword Shoes triggered the ad that was clicked. utm_term=Shoes

 

If you already have auto-tagging enabled on your account, you do not need to make any changes to your landing page URLs and you can already start reporting on these clicks. Do take this opportunity to review your URLs and clean up any existing UTM tags that are redundant or reused. This will simplify your reporting in the future as we continue to make improvements to the way you manage URLs in Bing Ads.

For advertisers who are new to enable auto-tagging, it is as easy as a selecting a checkbox in your account settings. Learn more about auto-tagging from Bing Ads Help.

Auto-tagging now appends utm_content to send ad group name

For those who might have missed the update, back in January 2016, we released updates based on your feedback to auto-tag ad group names using the utm_content parameter. The breakdown of how UTM tags are also shown below for your quick reference.

bing ads auto-tagging

 

UTM Tag

Tells you

utm_source

Where people came from. Bing sets this to bing.

utm_medium

What channel was used. Bing sets this to cpc.

utm_campaign

What campaigns the keywords came from.

NEW! utm_content

What ad groups the keywords came from.

utm_term

What keyword brought people to your website. 
For product ads, what Bing Shopping product group (Criterion ID) brought people to your ad.

 

Note: Auto-tagging is now supported for: text ads, keywords, Bing Shopping Campaigns and ad extensions (Sitelink and Image). Auto-tagging is not applied to contextual ads.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at BingAds-feedback@microsoft.com.

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New tracking parameters for URLs in Bing Ads

We understand how important it is for advertisers to gain additional insights about their paid search clicks. The more data you have, the easier it is to fine tune your campaign settings to improve performance that can help you reach valuable customers more easily.

Three new tags — {Campaign}, {AdGroup} and {Network} — can now be added to your landing page URLs to help you quickly determine where your ads are appearing and what is triggering them to appear.

New dynamic text tags for better URL management

Dynamic text tags are powerful because Bing automatically will replace these tags with information relevant to the click so you can perform analytics and build richer reports about your landing pages.

 

Dynamic text tag

Tells you

Why is it important?

{Campaign}

Name of the campaign that triggered a click

It’s easier to cross reference based on it’s name when doing spot quick reporting.

{AdGroup}

Name of the ad group that triggered a click

{Network}

Ad network type on which the ad was served:

  • o = owned and operated (Bing, MSN, etc.)
  • s = syndicated (AOL, Yahoo)

How was your ad displayed across the Bing Network? It is an easy way to determine where quality traffic is coming from.

 

 

For example, let’s imagine that set your landing page URL in Bing Ads to:

http://contoso.com/?campaign={Campaign}&adgroup={AdGroup}&keyword={Keyword}&network={Network}

When your ad is served, Bing will automatically replace the tags with dynamic information from your campaign. The resulting URL may look like this:

http://contoso.com/?campaign=Sales&adgroup=Clearance&keyword=shoes&network=o

It tells you that:

  • The keyword was from the campaign Sales, campaign=Sales
  • The keyword was from the ad group Clearanceadgroup=Clearance
  • The keyword Shoes triggered the ad that was clicked, keyword=Shoes
  • The network where the ad was served was Bing Owned and Operated, network=o

 

Feel free to start taking advantage of these recent additions and to review our full list of tags that can be used for URL tracking. Expect more customization to landing page URLs on the way based on your feedback.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at BingAds-feedback@microsoft.com.

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New in Editor: Native Ads, faster ad extension imports

We are pleased to announce the release of Bing Ads Editor version 10.9.1. This version includes a bundle of exciting features such as support for Bing Native Ads, faster ad extension imports and improved editorial messaging. Thank you for your feedback that made this release possible, read on for details.

Support for Bing Native Ads

Bing Native Ads are ads where the subject matter and visual design are relevant to the pages they are displayed on. They expand the reach of the Bing Ads platform to target user intent, even beyond search. The most powerful intent signals on the web include:

  • Users’ interests expressed by their prior search queries
  • Intent signals from the content of the experience in which the users are at any given point
  • User actions like looking for products or taking actions on advertiser sites

 

Bing Native Ads combine these intent signals with native experiences which are relevant and natural. Whether you are brand building or aiming to increase consumers’ purchase intent, native ads are an effective, scalable and rapidly growing solution.

With this release of Bing Ads Editor, you can now quickly make Native Ads bid adjustments to your campaigns and ad groups, either from the edit pane or directly from the grid. You can change bids from -100% (to opt-out) to +900%. Learn more about Bing Native Ads.

 bing ads editor

Note: If you don’t see this in your Bing Ads Editor yet, don’t worry.  This feature is being rolled out gradually to ensure an optimal user experience.

Improvement in editorial messaging

We have made improvements to the editorial messages shown for policy violations. If your ads, keywords or ad extensions are disapproved, in addition to a message, you’ll also receive a link to the most relevant editorial policy page for further detail and assistance on the appropriate action.

 bing ads editor

Note: This change replaces showing the term that was flagged and the rejection reason summary.

Faster Ad Extension imports

We continually strive to find ways to save your time by improving the performance of Bing Ads Editor. We’re pleased to announce that in this release, importing ad extensions is now 5 times faster!

Decommissioning Content Ads

Editor will no longer support Content Ads for non-US customers. Learn more here about the changes in Content Ads.

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at BingAds-feedback@microsoft.com.

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#AskBingAds Episode 3: Do we have an ETA on Labels?

With the launch of the new brand, we're taking a new approach to our #AskBingAds video series. Moving forward, we will be dedicating one question per video to keep them short and sweet. That also means we will be releasing more videos, more often. So, take a moment and subscribe to the Bing Ads YouTube channel to make sure you're always in the loop with the latest from Bing Ads.

Here's #AskBingAds Episode 3, where we uncover a new upcoming feature…

Keep asking us questions on Twitter using #AskBingAds and each month we’ll choose several to address in upcoming episodes. If your question is selected, you’ll get one of the fabulous t-shirts you see me wearing.

A huge thank you to those that submitted questions, keep them coming!

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