Haider Rafique - MSFT
Posted on 01/15/14

All of us here at Bing Ads prioritize the safety of our advertisers, networks and most of all, the people who use our products; Microsoft has a longstanding commitment to security and privacy. Bing Ads is built to help ensure that the Yahoo Bing Network provides quality traffic for our advertisers and a safe experience for our customers.

With the continuous growth of our global network, we recognize the importance of providing the information needed to understand our traffic quality protection systems to customers everywhere. Whether you are an advertiser or a publisher, we want to provide you with visibility into our security methodology and a basic understanding of how we define, process, and manage our traffic quality along with some important resources to help ensure your success.

Last year, we launched the Bing Ads Traffic Quality Resource Center in the United States. Today, we are announcing a global rollout of the Traffic Quality Resource Center, now available in the following 12 markets: the BIng Ads Traffic Quality Center is now live in the following markets : Canada, Australia, India, UK, Germany, France, Italy, Brazil, Taiwan, Hong Kong, Spain, Latin America.

To get started, please watch the Welcome to the Bing Ads Traffic Quality Center video so you know what to expect from the resource center.

To summarize for those of you who are not able to watch the video, this site provides 5 key sections:

Overview: Basic definitions of the common terminologies

Network Protection: Visibility into ways we protect you from invalid traffic

Ad Placements: Information on the different placement types on the Yahoo! Bing owned and operated sites and syndication network sites

Advertiser Resources: Best practices for monitoring campaigns for quality

Publisher Resources: Publishers can understand additional details about our policies

We hope you find the content on the Bing Ads Traffic Quality Resource Center useful. If you have feedback, please leave it in the comments below.

 

Thanks for reading,

Haider Rafique

Bing Ads Product Marketing

Tags: Account Management, Editorial, overview
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