Simone Schuurer - MSFT
Posted on 05/08/14

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Learn about Ad Extensions and Smart Search at the Adobe’s Digital Marketing Conference

Marketing in a digital world is increasingly complex, but savvy marketers now have more opportunities than ever before to successfully reach consumers and deliver results.

At Adobe Summit EMEA 2014 (May 14-15 in London) you’ll learn from the marketing leaders who are driving innovation in measuring across channels, creating and managing the consumer profile, and enabling consistent, highly personalised experiences that lead to conversions.

Learn all about ad extensions, call extensions with Skype and Windows 8.1 Smart Search

The Yahoo Bing Network will at the Adobe Summit to share recent research on ad extension performance on Bing Ads, including how ad extensions improve user engagement, improve your campaign performance and compound to drive even stronger results when you combine different ad extensions in the same ad. They’ll share popular optimisation tactics for driving a successful extensions strategy. Finally, they’ll be previewing the new, reinvented ad format available through Windows 8.1 Smart Search, and the new Skype integration for call extensions. 

Where to find our speakers and the Yahoo Bing Network Stand?

You can find out all about the above by attending the presentation by the EMEA Product Marketing Director for Bing Ads Tor Crockatt (@searchtor) and by talking to our team on the Yahoo Bing Network stand (stand 7 in the community pavilion)

clip_image004The session can be found on the event site under the Digital Advertising Track

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We’d love to see you in person next week! Can’t make it? Follow our social channels to get some of the highlights!

View the conference map

Tags: Events, Insights, Bing Ads Accredited Professional Program, extensions, Smart Search, adobe Event, cortona
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