David Salper - MSFT
Posted on 06/30/14

It’s important to us that your Yahoo Bing search experience not only delivers relevant and helpful results, but that you can peruse those results in confidence. For this reason, Bing Ads takes your search safety seriously.

In conjunction with National Internet Safety Month, we want to keep you informed about Bing Ads’ constant vigilance regarding online safety, and our ongoing efforts to minimize our users’ exposure to all existing and potential risks.

How Bing Ads Battles Bad Ads 

Bad Ad Bouncer: Before ads pass into the Bing Ads system, we target egregious material (in all parts of the ad, including the landing page) that should never make its way onto the Yahoo Bing network. These ads are automatically prevented from being uploaded into Bing Ads.  

Follow-up Risk Frisk: Even if an ad is not rejected upfront, it is subject to manual checks by a team of specialists before it is approved for potential delivery on the Yahoo Bing network.  These specialists review content that indicates potential risk, ensuring that only compliant ads are approved for possible delivery on the network.

Did you know? Our reviewers reject millions of Keywords, Ads and URLs for policy violations before they ever have a chance to serve, and that’s just in the US and Canada. Sometimes, delivery of certain ads is briefly paused while our review teams pull risk out of the ad pipeline.

Real-time Risk Review: Even after our initial automated and manual reviews of submissions, we monitor our ad network and promptly remove any potential risk that may have made it into the system.  We target ads based on a range of signals, including trending topics, risk-oriented searches, external feedback, and internal data.

Did you know? Our real-time reviewers are constantly monitoring ads in our system, and promptly pull potentially risky ads and advertisers as we continue to press for the cleanest, safest Search Ad experience. While what gets through is very low relative to what we catch in our upfront reviews, we are constantly improving our detection to identify additional potential risk before it has a chance to serve to our users.

The goal of these efforts – in addition to ensuring a satisfying, relevant search experience -- is to protect your computer, your personal information, and your business from known and emerging areas of risk, as well as preserving legitimate offerings from our trusted advertisers and the overall integrity of our ad network as a whole.

Speaking of risky areas…

Fraudulent Schemes

Microsoft takes fraud prevention very seriously and is committed to continual improvement of defense and mitigation strategies to combat phishing and other scams.

Phishing

Phishing is an industry-wide problem involving sites that trick visitors into sharing personal data for fraudulent purposes.  Bing Ads is committed to working collaboratively with partners to ensure a robust and effective approach that complements the strong systems we have in place to identify and block abusive advertisers.

Want to give us the scoop on a bad ad? Use our Low Quality Ad Escalation Form.

Third party involvement

    • Microsoft/Bing Ads is an active member of the Interactive Advertising Bureau (IAB), as well as other industry associations, and we support industry actions that drive quality and safe user experiences.
    • Watch this video to understand why Microsoft’s Digital Crimes Unit is working to stop cybercriminals:

 

Our ongoing efforts

Our Policies are meant to ensure a balanced marketplace accounting for different types of risks. As the advertising or social landscapes evolve, or new trends emerge, our policies are updated to get ahead of related challenges and take advantage of new opportunities.

This is the result of our continuous monitoring efforts, and the combination of several inputs that may inform updates to our current policies, including feedbacks from our users and our advertisers.

Help us tackle bad ads

Our goal is to ensure the best experience on Bing Ads.  We are committed to excluding advertising that could in any way harm or endanger our users. If you see a bad ad, we’d like to know about it: Low Quality Ad Escalation Form.  

Third party involvement

Microsoft/Bing Ads is an active member of the Interactive Advertising Bureau (IAB), as well as other industry associations, and we support industry actions that drive quality and safe user experiences.

Microsoft’s Digital Crimes Unit is constantly working to help create a safe digital world. Read about their latest enforcement efforts on the Official Microsoft Blog and watch this video to understand why Microsoft’s Digital Crimes Unit is working to stop cybercriminals.

Thanks for reading!

Tags: Editorial
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