Bing Ads Editor Account Management Tips - Training

Bing Ads Editor is a powerful offline tool with features designed to make creating and updating campaigns quick and simple.  These features allow you to efficiently make bulk changes to campaigns, ad groups, ads, and keywords.

After reading this training, you will understand how to:

  • Create a new campaign by copying and pasting an existing campaign.
  • Create campaigns, ad groups, ads, keywords, and negative keywords with the Multiple Changes wizard.
  • Find and replace ad copy.
  • Opt into additional match types.
  • Use Advanced search to filter the items displayed in the Manager pane.

Let’s see how to perform these tasks. 


Copy a campaign
Similar to copying a Word file to modify and save as a new file, you can create a new campaign by copying an existing campaign from one account to another.  This is a great time saver when you want several similar campaigns.  Here’s how to do it. 

In the Browser pane, select the account containing the campaign you want to copy.   In the Manager pane, click the Campaigns tab.  Find the campaign, right-click, and select Copy.  This campaign is now on your clipboard.   In the Browser pane, select a different account, right-click, and select Paste.  The entire campaign, including its properties, ad groups, ads, and keywords is now duplicated in a different account and ready for your changes.


Copy campaign functionality
You can also copy and paste ad groups, ads, and keywords from one campaign to another.  Suppose you want keywords in a new ad group to be the same as keywords in an existing ad group, but with a few changes.  The Multiple Changes wizard makes this task simple. 

In the Manager pane, select the keywords you want to edit (to select multiple keywords hold the Control key while you make selections).  Then, in the Manager pane ribbon, click Copy to Excel.  In the spreadsheet view, make your changes and additions.   When finished, copy the spreadsheet data.


Copy campaign (screenshot)

Return to the Keywords tab and click Multiple Changes to launch the wizard.  Select the location by clicking the ad group checkbox where you want to paste the keyword data.  Next, paste the keyword data into the main window.   If your data includes Bing Ads headings, just click Import and you’re done.

Note that if you copy data from a custom spreadsheet, you may need to map your columns to the appropriate Bing Ads column headings.  In this case, click Edit headings.  If you know you’ll use this custom spreadsheet again, save it so you won’t have to map the columns again.  When finished, click Import.  Your keywords may appear across several columns, based on whether they are new, updated, or deleted.  Skipped keywords will not be created.


Multiple changes (screenshot)

Find and replace
The Find and replace feature lets you update ad copy, like a holiday name, in seconds.

Begin by selecting the ads you want to update from the Ads tab.  In the Editor pane, click the Replace button.  In the Find box, type the words you want to change.   In the Replace box, type the replacement text.  Then, click More.  From the Search In drop-down menu, select which parts of the ad copy you would like to update.  Now, click Replace All.   The specified ad copy is updated in all selected ads.


Opt into match types
Perhaps you created all of your keywords with the broad match type, but would also like to test the performance of your ads using the exact match type.   It’s easy to opt into additional match types for one or more keywords at a time. 

From the Keywords tab, just select the keywords to which you want to add the additional match type.  Right-click and select Add a Match type, then, Exact from the drop-down menus.

If you’d like to change the keyword bids for these new keywords, use Advanced search to filter the items displayed in the Manager pane.


Advanced search
Advanced search
allows you to set multiple parameters in order to find items with several attributes.  For example, suppose you want to update only the bids for the exact match keywords that are also set to the default ad group bid.  Here’s how to do it.

Click the Advanced search button.  From the Search for items that match these criteria section, select values from the column drop-downs.  In this example, we choose:  Keyword, Match Type, Equals, Exact. 

Because we are looking for the keywords that also have default ad group bid amounts, we click the Add Criteria link and enter values into the new, second line of drop-down menus.

If you think you’ll use this filter again, click the Save as custom view.  Once saved, you can use it anytime from the View drop-down above the Manager pane.


View dropdown (screenshot)

Click Search.  The filtered keywords display in the Manager pane.  Now, select the keywords and change the bid amount in the Editor pane.  Notice how the bid changes for all keywords, and the Sync state column signals the changes with updated icons.


Summary
We’ve just covered five powerful features of Bing Ads Editor that allow you to create and edit campaigns, ad groups, ads, and keywords quickly and efficiently.  To maximize your efficiency while using Bing Ads Desktop, remember to:

  • Copy and paste between campaigns.
  • Use the Multiple Changes wizard.
  • Find and replace ad copy and negative keywords.
  • Opt into match types.
  • Filter using Advanced search.

Thank you for reading this training on Bing Ads Editor Account Management Tips. Continue training here or move onto the exam to become accredited.

 

Please note all features in this training may not be available in your market.

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