Financial Services

Whether you're charging into new markets or working to raise your digital stock, our financial services insights pay dividends
Unlock more clicks and conversions

Unlock more clicks and conversions

Research

Learn more about how broad match can help you access untapped clicks and conversions.
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Financial services and insurance mobile ad strategy

Financial services and insurance mobile ad strategy

Presentation

Find out how to reach more, better-quality financial services and insurance searchers.
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Drive more traffic to tax preparers

Drive more traffic to tax preparers

Infographic

Get insights to help you drive more paid search traffic to tax service providers.
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Maximize returns this tax season

Maximize returns this tax season

Video

Get insights about tax season advertising with Bing Evangelist John Gagnon.
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Reach more tax customers

Reach more tax customers

Presentation

Get a snapshot of how Bing Ads can connect you with more customers this tax season.
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Take advantage of the IRS

Take advantage of the IRS

Presentation

The IRS doesn’t advertise. As a tax pro, take this opportunity to reach more customers.
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Is brand term bidding for you?

Is brand term bidding for you?

White paper

Find out if you’re leaving clicks on the table by not running brand search ads.
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Lender increases lead volume at 33% lower cost

Lender increases lead volume at 33% lower cost

Case study

Mortage lender gets nearly the same number of leads as other platforms at a lower cost.
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Choose your financial keywords carefully

Choose your financial keywords carefully

Research

Increase interest from searchers with the best keyword combinations for any device.
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