Financial Services

Whether you're charging into new markets or working to raise your digital stock, our financial services insights pay dividends
Maximize returns this tax season

Maximize returns this tax season

Video

Get insights about tax season advertising with Bing Evangelist John Gagnon.
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Reach more tax customers

Reach more tax customers

Article

Get a snapshot of how Bing Ads can connect you with more customers this tax season.
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How to beat the IRS

How to beat the IRS

Presentation

The IRS doesn’t advertise. As a tax pro, take this opportunity to reach more customers.
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Brand term bids: pause or play?

Brand term bids: pause or play?

White paper

Find out if you’re leaving clicks on the table by not running brand search ads.
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Lender increase lead volume at 33% lower cost

Lender increase lead volume at 33% lower cost

Case study

Bing Ads generates nearly the same number of leads as other platforms at a lower cost.
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Choose your financial words carefully

Choose your financial words carefully

Research

Increase interest from searchers with the best keyword combinations for any device.
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Financial site achieves traffic lift and low cost per lead

Financial site achieves traffic lift and low cost per lead

Case study

A financial services firm runs cost-efficient campaigns with free optimization support from Bing Ads.
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Solving search issues in financial services

Solving search issues in financial services

Research

Yahoo and Microsoft recently studied advertiser industry categories at a deeper level across the Yahoo Bing Network.
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Take advantage of today's digital tax season

Take advantage of today's digital tax season

Best practice

Find out how Bing Ads helps search advertisers make gains at tax time.
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