Tech & Telecom

The tech and telecom industries are rapidly changing in a mobile world. Get up-to-the-minute insights to stay on the cutting edge of what consumers want.
Mom’s growing love for technology

Mom's growing love for technology

Article

Surveys show that moms are becoming more wired and tech-savvy.
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Consumer decision-making in tech & telecom

Consumer decision-making in tech & telecom

Research

The fun in considered purchases such as electronics typically occurs before the in-store experience.
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Software and media firm exceeds targets

Software and media firm exceeds targets

Case study

Company achieves higher traffic, CTRs and sales with Bing Ads in a highly competitive market.
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Bing Ads helps software retailer engage visitors

Bing Ads helps software retailer engage visitors

Case study

A software developer works with Bing Ads to optimize its campaigns.
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