Tech & Telecom

The tech and telecom industries are rapidly changing in a mobile world. Get up-to-the-minute insights to stay on the cutting edge of what consumers want.
Mom’s growing love for technology

Mom's growing love for technology

Presentation

Surveys show that moms are becoming more wired and tech-savvy.
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Consumer decision-making in tech & telecom

Consumer decision-making in tech & telecom

Research

The fun in considered purchases such as electronics typically occurs before the in-store experience.
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Software and media firm limits cost and exceeds targets

Software and media firm limits cost and exceeds targets

Case study

Company achieves higher traffic, CTRs and sales with Bing Ads in a competitive market.
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Software retailer enhances campaigns to reach niche audience

Software retailer enhances campaigns to reach niche audience

Case study

A software developer works with Bing Ads to optimize its campaigns and increase potential buyers.
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