Two-thirds of Americans have smartphones, which are now more common than game consoles and digital cable. And these consumers use their smartphones to search — a lot. In fact, over 30 percent of all searches across the Yahoo Bing Network come from smartphones and by 2017, more searches will come from these devices than PCs or laptops.1
Mobile searchers are your customers. They shop, research and buy in real time and on the move, now faster than ever. How quickly? Bing Mobile users make a phone call, store visit or purchase within five hours of a mobile search.2
With Bing Ads, you can expand your reach to millions of these mobile customers.
As smartphone use continues to grow worldwide, mobile devices are quickly becoming the best way for advertisers to reach consumers.
This chart illustrates the rapid shift in consumer search behavior. Today, almost 40 percent of search queries originate from mobile devices, and by 2017, Marin Software predicts that searches from mobile devices will outpace searches from PCs.1
Microsoft Research and IPSOS, a market research firm, led an in-depth study with global mobile users to understand how smartphones influence the consumer’s path to purchase. We found that consumers rely on their mobile devices throughout all the stages of this process.3
Our chart at right shows some of the actions that smartphone users engaged in along the way to a purchase decision.
This shortened conversion cycle reflects the added urgency of mobile queries.2 Whether a phone call, store visit or purchase, mobile users are ready to act in the moment.
Bing Ads for mobile ensures that you are there to influence a shopper’s decisions in their “mobile moment” — when they are ready to take action.
Mobile search share across Yahoo Bing Network
Mobile searches, as a percent of overall queries, have more than doubled year over year across the Yahoo Bing Network. This rapid growth shows how Bing Ads invests in growing its overall search volume organically, through strategic partnerships and across all major smartphones and operating systems.4
Bing Ads partnerships = billions of mobile searches each month
Bing has developed strategic partnerships with industry leaders like Apple, Amazon and Yahoo to offer ad placements you can only access through Bing Ads.
Apple: Bing powers web search for Siri on iOS 7+, and Spotlight search for OSX Yosemite.
Amazon: Bing is the default search for Kindle Fire devices.
Yahoo: Since 2009, Bing has powered paid and organic search results across all of Yahoo’s proprietary and syndication networks, including Yahoo mobile.
Strong momentum for Bing Ads mobileMobile ad clicks on Bing Ads grew 177 percent year over year,4 and that's just for starters. We're actively building our partner network to expand Bing and Bing Mobile so you can reach more customers.
Reach searchers on all mobile platforms
Bing Ads reaches all major mobile operating systems, dozens of OEMs and thousands of models.
In fact, 70 percent of Bing Ads mobile queries are from iOS platforms.
ChallengeMyTime, an appointment-booking service for over two million businesses, must find cost efficient ways for small businesses to reach their local customers via search marketing. MyTime clients often have fixed budgets and face an expensive AdWords marketplace.
SolutionMyTime teamed up with Bing Ads to earn a higher value for its clients compared to AdWords in cost per conversion, revenue per conversion and click through rate. In addition, mobile played a key part in converting leads to small businesses — nearly half of the ad clicks came from smartphone devices.
ResultsMyTime sees a higher value for small businesses with Bing Ads when compared with AdWords, and will increase spend on the Bing Ads platform to deliver more value to its clients. “The results we saw with Bing Ads were great for our clients with more than 60 percent lower cost per conversion than Google AdWords,” says Ethan Anderson, MyTime CEO.
Use Call Extensions to display a phone number directly in your search ad on PC, tablet or smartphone. Mobile searchers can simply tap the number in your ad to call. Bing Ads with Call Extensions generate an average of 10-15 percent more clicks.4 Call Extensions also come with call tracking, enhanced and detailed tracking analytics enabled using call forwarding numbers.
Location Extensions make it easy for customers to find your local business. Include your address and phone number in your ads and help local searchers find your business, not just your website. Adding Location Extensions to your ad campaigns can see a click-through rate lift of up to 15 percent.5
Download these tips and resources for more insights on reaching local customers with mobile advertising. When you’re ready, sign in to include Bing Ads for mobile in your campaigns.
1. Marin Software. “Mobile Search Advertising Around the Globe,” 2014 Annual Report. 2. xAd/Telmetrics study, “Mobile Path to Purchase,” and Microsoft Research. 3. Microsoft Research and Ipsos OTX. “Mobile in the Consumer Journey.” 4. Bing Ads internal data. 5. YBN internal data, U.S., October 2013.