Bing Ads knows that advertisers have unique needs in reaching potential customers. For many advertisers this can include reaching consumers on the right type of device. To do this, Bing Ads offers the capability to target campaigns by specific device types, including mobile, tablets and PCs. Device targeting allows you to get the right message on the right device to deliver increased performance against your
Whether you choose to advertise across multiple screens or find that your ads are most effective on certain devices, we provide you with the tools to make it happen. And once you’ve implemented device targeting, Bing Ads can help you optimize for the best results:
- Use our tools to research the best keywords for your campaigns.
- Learn how to adjust your bids to target specific customers.
- Review our tips for creating a high-quality ad experience.
When advertisers invest in developing and optimizing device-specific campaigns they see real improvements in campaign performance. See the importance of device-level targeting control across verticals in the charts below.