Editorial Guidelines
The key to success in online advertising is creating ads that are relevant, clear, and accurate. You can help your ad content get accepted more quickly by complying with the following Bing Ads Editorial Guidelines. If your ad or keyword is disapproved, you can update it according to the appropriate guideline, and then resubmit it for approval.
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Ad Content and Style Guidelines To help ensure that your ads and keywords are approved quickly, follow the guidelines listed here. If your ad or keyword was disapproved, you can update it according to the appropriate guideline and then resubmit it for approval. |
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The following guidelines apply to advertisers who are participating in the Adult Advertising Program. If you have not been accepted into that program, advertising for adult content is disallowed. |
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Gambling and Contests Guidelines |
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Intellectual Property Guidelines As an advertiser, you are responsible for ensuring that your use of keywords and ad content, including trademarks and logos, does not infringe or violate the intellectual property rights of others. Review guidelines for more information. |
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Pharmacy and Health Care Products and Services Advertisements for online prescriptions are restricted based on applicable laws. |
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User Safety and Privacy Guidelines Learn more here about how to ensure the best user experience by protecting our search users and their personal data. |
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Relevance and Quality Guidelines At Bing Ads our primary goal is to provide an effective advertising experience for our advertisers, as well as a relevant, positive experience for consumers seeking products, services, and content on our search network and content network. |
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