Editorial guidelines

The key to success in online advertising is creating ads that are relevant, clear, and accurate. You can help your ad content get accepted more quickly by complying with the following Bing Ads Editorial Guidelines. If your ad or keyword is disapproved, you can update it according to the appropriate guideline, and then resubmit it for approval. See the Change Log for information on updates that have been made to the Editorial Guidelines.





Ad content and style guidelines

To help ensure that your ads and keywords are approved quickly, follow the guidelines listed here. If your ad or keyword was disapproved, you can update it according to the appropriate guideline and then resubmit it for approval.

 
Ad content and style guidelines


Adult content guidelines

The following guidelines apply to advertisers who are participating in the Adult Advertising Program. If you have not been accepted into that program, advertising for adult content is disallowed.

Adult content guidelines


Disallowed content guidelines 

As part of our commitment to provide the highest quality online experience, Microsoft and Yahoo may not accept ads that contain or relate to certain content, products, or services. To review what content is disallowed read on.

 
Disallowed content guidelines


Gambling and contests guidelines
Find more specific information for gambling, sweepstakes and contests.

Gambling and contests guidelines


Intellectual property guidelines

As an advertiser, you are responsible for ensuring that your use of keywords and ad content, including trademarks and logos, does not infringe or violate the intellectual property rights of others.  Review guidelines for more information.

 
Intellectual property guidelines


Pharmacy and health care products and services

Advertisements for online prescriptions are restricted based on applicable laws.

 
Pharmacy and prescription-only medicine guidelines


Product Ads guidelines

Read the Product Ads policy to ensure your descriptions, images and checkout security comply with our guidelines to provide the best possible customer experience.

 
Product Ads guidelines


Relevance and quality guidelines

At Bing Ads our primary goal is to provide an effective advertising experience for our advertisers, as well as a relevant, positive experience for consumers seeking products, services, and content on our search network and content network.

 
Relevance and quality guidelines


User safety and privacy guidelines

Learn more here about how to ensure the best user experience by protecting our search users and their personal data.

 
Privacy guidelines

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