To ensure the best user experience, Bing Ads excludes advertising that could in any way harm or endanger our users. The following guidelines deal with protecting consumers from misleading ads, as well as privacy and software download safety.


Misleading content guidelines Privacy and data protection guidelines Software and downloads guidelines
  • Unsubstantiated claims
  • Free offers and price promises
  • Misleading ads
  • Promotion of third party products and services
  • Privacy policy
  • Phishing
  • Disallowed behaviors
  • Disclosures
  • Uninstall functionality
  • Bundling functionality