Free Webinar: Key Insights for Your 2014 Holiday Search and Social Plan on September 24th

Next week marks the mid-point of September... yes, already! Just as the cooler temperatures and shorter days will drive people to their closets to break out their sweaters and warm socks, those same seasonal cues will drive shoppers to search...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 09/10/14

Now Available in Bing Ads: Preview and Diagnose Mobile Ads and Product Ads

Have you wondered whether your ad or ads will appear on a mobile device? Have you ever wondered why your product ads aren’t showing up? We’ve added new functionality in the Ad Preview and Diagnostics tool to find out. To use the Ad Preview and...
Lei Wu - MSFTLei Wu - MSFT Posted on 09/04/14

Mark Your Calendars: Free Bing Ads Holiday Webinar on September 9th

Now that September is in full swing and the hustle and bustle of Back to School is in the rearview mirror, it's time to start getting your campaigns ready for the holiday shopping season. Join our search experts, Allen Klein and Eric Duerr, for...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 09/04/14

5 Things You Can Do to Help Drive Local/Mobile Customers to Your Business

If you missed last month's post from Anna Hughes, How to Reach Your Local and Mobile Customers with Bing Ads, you may want to read through it prior to looking at this post; it provides a lot of great context around the mobile opportunity that you,...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 06/26/14

Get Started Australia (Part 6/9): Using Match Types & Negative Keywords

As talked about in the previous post, once we have found the right keywords for the campaign, we will need to know which match type to use so Bing Ads knows how restrictively or aggressively we want the search queries to match to our keywords. In...
Rebecca Lien - MSFTRebecca Lien - MSFT Posted on 06/23/14

Bing Ads Video Gallery: How To, What's New and More

If you're a regular here on the Bing Ads Blog, chances are you've noticed that we regularly provide updates on the latest releases and newest features, alongside tips and tricks to help you get the most out of your search advertising...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 06/16/14

Looking for Your Next Customer? Reach Your Business Goals with Bing Ads

Whatever kind of business you run – a restaurant, an auto shop, a clothing boutique, or anything else, you know finding new customers is not easy. How do you attract customers in a cost-effective, convenient way? The answer may be in your hand –...
John Gagnon - MSFTJohn Gagnon - MSFT Posted on 06/06/14

New to PPC Marketing: Resources for Getting Started with Bing Ads

As I mentioned in yesterday's blog post, getting up to speed with search engine marketing can be a daunting task. From learning the terminology to understanding account structure and how a tweak in one area can affect results in another, there's a...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 06/03/14

Get Started Australia (Part 5/9): Finding & Selecting the right Keywords:

In the previous post, we talked about campaign, ad group structure and settings, now let’s take a look at ways of finding the right Keywords. What is a Keyword? It is a word or phrase that triggers your ad on the Bing search results page when it...
Lakshmi Sasidharan - MSFTLakshmi Sasidharan - MSFT Posted on 05/29/14

Get Started Australia (Part 4/9): Campaign and Ad Group Structure, Settings and Strategy

In our last post, Creating Your Bing Ads Account Structure Using the Three S’s, we talked about the three common elements of a great account structure: Strategy, Settings and Structure. In this article, we will look at the 3 S’s in more detail,...
Kiran Moryani - MSFTKiran Moryani - MSFT Posted on 05/14/14
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