The Tools Trifecta: Bing Ads Editor, Bing Ads Intelligence and the Ad Preview Tool

Like any business, Bing Ads has a steady stream of new customers walking through the proverbial door every day. While many of our users are relatively search savvy when they arrive here, many others are not at all. If you consider yourself a PPC...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 12/10/14

Comic Relief: 10 Minutes to More Exposure

When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 11/21/14

Mark Your Calendars: Free Bing Ads Holiday Campaign Webinar on Thursday, October 16th

This year, Thanksgiving is on November 27th, which means Black Friday is November 28th and Cyber Monday is December 1st. The countdown is on and your customers are already shopping. Research for the perfect gift starts with search: are your...
Michelle Walls - MSFTMichelle Walls - MSFT Posted on 10/10/14

Free Webinar: Key Insights for Your 2014 Holiday Search and Social Plan on September 24th

Next week marks the mid-point of September... yes, already! Just as the cooler temperatures and shorter days will drive people to their closets to break out their sweaters and warm socks, those same seasonal cues will drive shoppers to search...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 09/10/14

Now Available in Bing Ads: Preview and Diagnose Mobile Ads and Product Ads

Have you wondered whether your ad or ads will appear on a mobile device? Have you ever wondered why your product ads aren’t showing up? We’ve added new functionality in the Ad Preview and Diagnostics tool to find out. To use the Ad Preview and...
Lei Wu - MSFTLei Wu - MSFT Posted on 09/04/14

Mark Your Calendars: Free Bing Ads Holiday Webinar on September 9th

Now that September is in full swing and the hustle and bustle of Back to School is in the rearview mirror, it's time to start getting your campaigns ready for the holiday shopping season. Join our search experts, Allen Klein and Eric Duerr, for...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 09/04/14

5 Things You Can Do to Help Drive Local/Mobile Customers to Your Business

If you missed last month's post from Anna Hughes, How to Reach Your Local and Mobile Customers with Bing Ads, you may want to read through it prior to looking at this post; it provides a lot of great context around the mobile opportunity that you,...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 06/26/14

Get Started Australia (Part 6/9): Using Match Types & Negative Keywords

As talked about in the previous post, once we have found the right keywords for the campaign, we will need to know which match type to use so Bing Ads knows how restrictively or aggressively we want the search queries to match to our keywords. In...
Rebecca Lien - MSFTRebecca Lien - MSFT Posted on 06/23/14

Bing Ads Video Gallery: How To, What's New and More

If you're a regular here on the Bing Ads Blog, chances are you've noticed that we regularly provide updates on the latest releases and newest features, alongside tips and tricks to help you get the most out of your search advertising...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 06/16/14

Looking for Your Next Customer? Reach Your Business Goals with Bing Ads

Whatever kind of business you run – a restaurant, an auto shop, a clothing boutique, or anything else, you know finding new customers is not easy. How do you attract customers in a cost-effective, convenient way? The answer may be in your hand –...
John Gagnon - MSFTJohn Gagnon - MSFT Posted on 06/06/14
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