How to use dynamic text to change many ads simultaneously

You can use dynamic text {param2} and {param3} variables to update many ads simultaneously, saving you time if you need to update multiple ads throughout your campaign.

You can use placeholder variables such as {param2} and {param3} to simultaneously update many ads in your campaign. Combining these with the {KeyWord} variable gives you a powerful tool for fine-tuning your campaigns. See Dynamic text: Customize your ads based on searches for some good examples.

Step 1: Create the parameters

The first thing you need to do is associate the correct text for each of your parameters for each keyword.

  1. Click Campaigns along the top of the page. This brings you to the Campaigns page.
  2. Click the Keywords tab.
  3. Click Columns and make sure that Placeholder {param2} and Placeholder {param3} are checked, and then click OK.
  4. Find the keyword to which you want to add the dynamic text, then hover over the empty space in the appropriate Placeholder column. A small pen icon will appear.
  5. Click the pen icon and enter the text for that parameter.
  6. Repeat for each keyword and each parameter as appropriate.
  7. Click Save.
Step 2: Add the placeholder variables to your ads

Now that the parameters have been created, you just need to create or edit an ad, and add the placeholder variables.

  1. Click the Ads tab.
If you are: Then do this:
Creating a new ad Click Create an ad, and then fill in the fields.
Editing an existing ad In the table, click on the title of the ad you want to edit, and then make the changes you want.
  1. When you're finished, click Save.
  2. Depending on where you want the dynamic text to appear, above the Ad title, Ad text, Display URL, or Destination URL boxes, click dynamic text, and then click Placeholder {param2} or Placeholder {param3}.
  3. To make the keyword appear more than once in your ad, repeat the previous step.
  • Although {param2} and {param3} can each contain up to 71 characters, the ad title cannot exceed 25 characters, and the ad text cannot exceed 71 characters. Therefore, when using placeholders in the ad title or ad text, be careful not to exceed these limits.
  • Use default text with your dynamic text placeholder if you think it may cause your ad title or text to exceed their limits. For details on how to do this, see Dynamic text: Customize your ads based on searches.
,IS_Microsoft_adCenter , ext50837 params, {param}, {parameter}, {param2}, {param3}, variable, text, placeholder, edit, ad, parameter 2, parameter 3, multiple ads, many ads, default, dynamic text

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