How to import a campaign from AdWords or other programs

You can import entire campaigns - complete with their original ad groups, ads, keywords, and negative keywords - into Bing Ads from Google AdWords or other online advertising programs.
Important

Before you begin importing campaigns from Google AdWords to Bing Ads, be sure to review the following:

  1. What information is included when I import from AdWords?
  2. Importing your campaigns: Requirements

If you already have campaigns in other online advertising programs, you can import them to Bing Ads, saving you the trouble of having to set them up from scratch. You can import directly from your Google AdWords account, or you can create an import file and upload it to Bing Ads.

When you're finished importing, you can view your data and have the opportunity to fix any issues.

Import directly from Google AdWords
Important

Some Bing Ads users are currently unable to import campaigns directly from AdWords. If you have Google 2-step verification, you need to create an application-specific password for Bing Ads. If you're still unable to import directly after several attempts, follow the steps to import campaigns using an import file.

  1. Click Import from Google AdWords.
  2. Enter your Google sign-in information and click Continue.
  3. Select the Google campaigns you want to import, then click Continue.
  4. Under Choose Bing Ads account & import options, do the following:
    • Choose the Bing Ads account you want to import to
    • Choose the appropriate time zone
    • Choose the appropriate options for What to import
    • Choose the options you want for Bids and budgets
  5. Click Import.
Notes
  • You can optionally edit destination URLs and choose to share identical sets of ad extensions between campaigns.
  • Bing Ads does not save your Google AdWords sign-in information nor use that information for any purpose other than the import process.
Import using an import file
  1. Create a Microsoft Office Excel or CSV (comma-separated values) import file.
  2. Click Tools in the top right corner, then on the Tools page click Import from file.
  3. Click Browse and select the import file you've created, then click Continue. .
  4. Use the drop-down lists to adjust any Bing Ads column headings to match those in your import file, then click Continue.
  5. Under Choose Bing Ads account & import options, do the following:
    • Choose the Bing Ads account you want to import to
    • Choose the appropriate time zone
    • Choose the appropriate options for What to import
    • Choose the options you want for Bids and budgets
  6. Click Import.
Notes
  • Unmatched columns will not be imported.
  • You can optionally edit destination URLs and choose to share identical sets of ad extensions between campaigns.
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