Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
Timeline Month MarkerspacerAPRIL 2015
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spacerBing Ads for iOS

Bing Ads for iOS (US only)

With Bing Ads for iOS, iPhone and iPad users can now:

  • View performance data for their Bing Ads accounts, campaigns, ad groups, ads, and keywords.
  • Edit budgets and bids.
  • Pause and enable campaigns, ad groups, ads, and keywords.
  • Receive critical alerts such as notice of an expiring credit card.
  • And much more.

Learn more

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New features and updates to Bing Ads for iOS 1.0.4 (US only)

  • Install Bing Ads on iOS devices running versions 8.0 or later.
  • Sign in to the app with your existing Bing Ads user name and password or a Microsoft account email address.
  • View additional performance metrics: average position (Avg. Pos.), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rate (Conv. Rate).
  • View metrics with more date range options: last month, this month, this year, and custom date ranges.

Learn more

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App extensions are now available

We added another ad extension to further enhance your ads: app extensions. You can now include a link to download your app from your ad. Learn more

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Timeline Month MarkerspacerMARCH 2015
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spacerDevice targeting

Device targeting changes

We’ve listened to your feedback and made changes to simplify device targeting. Now, when you set up your campaign, you will automatically target all devices (smartphones, tablets, and PC), with bid adjustments available for smartphone and tablets. Learn more

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Improvements to invalid click credits

We credit your account if you have paid for invalid clicks on your ads. Those credits are now made more quickly and are now visible on your billing statement or monthly invoice. For more information, see About credits and refunds.

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Simplified Bing Ads payment method management

As a step towards our goal of a seamless user experience, we have simplified how you manage payment methods. Our new workflow guides you through adding a payment method and selecting the right payment setting. Learn more

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Making multiple changes is now a breeze

We’ve introduced new options to allow bulk editing of campaigns, ad groups, ads, and keywords under the Edit menu. Learn more

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More filters

You can now filter ads by destination URL and display URL. Learn more

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Persistent filters

Filters no longer disappear if you change the grid you are viewing. Learn more

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Date ranges galore

We now have many different date ranges for you to choose from. Learn more

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Enabled item filters now honored across tabs

Selecting All enabled campaigns or All enabled ad groups now applies to all tabs with child entities of that campaign or ad group. Learn more

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Totals now reflect your applied filters

When a filter is applied, you will see both a Filtered total and an Overall total. Learn more

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Quickly go to the previous or next campaign or ad group

In the Campaigns and Ad Groups tabs, you can scroll through the different campaigns and ad groups via the Previous and Next links. Learn more

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Columns in the order you want

We have adjusted the default column order in our pages based on your feedback. Learn more

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All-in-one ad preview

The first column in the Ads grid now shows you a preview of the ad. Learn more

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Responsive sidebar

The sidebar now changes based on your enabled item filters in the grid. Learn more

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