Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
What's New in Bing Ads

Each release of Bing Ads offers new and enhanced features designed to help you connect with your target customers, boost campaign performance, and improve your ROI.

Here's the latest!

FEATUREDESCRIPTION
Unified device targeting As first announced in June, desktops, laptops and tablets are now combined into a single device target. Any campaigns that previously only targeted desktops and laptops will additionally begin targeting tablets. Similarly, any campaigns that previously only targeted tablets will also begin to target desktops and laptops. To ensure that you have the flexibility to manage the performance differences between tablets and desktops, you can now also adjust your tablet bid from -20% to +300%. For more information, see our help article.

Posted: September 2014

Targeting improvements We've made several changes that will help you target your campaigns more effectively:
  • Your time of day targeting can now be in 15-minute increments.
  • You can now target a specific zip code in the U.S..
  • You can target customers who are looking for information about a specific location, but are not physically searching from that location.
  • You can now have up to 10,000 geographic targets.

Posted: September 2014

Easier to review your changes in Bing Ads We have updated the Change History tab so that your changes are listed in one column to make it easier to read.

Posted: September 2014

Pay with Discover Network cards (US only) U.S. advertisers can now pay using Discover Network credit and debit cards. For more information about payment options, see How do I pay for Bing Ads?

Posted: September 2014

Sell subscriptions with product ads U.S. advertisers who provide or sell subscriptions can now use product ads. Provided these ads meet all the standard requirements for product ads, you can now use this new and effective way to advertise subscriptions!

Posted: September 2014

A million keywords and a way to edit all of them at once Accounts can now include up to 1,000,000 keywords, 500,000 ads and 250,000 ad groups. Better yet, you can now update all those keywords at once using our improved bulk edit functionality. The improved bulk edit allows you to increase bids to an estimated first page or top of page bid, or increase or decrease the bids by a specific percentage or monetary value. Learn more in this article about bulk editing or watch this short video.

Posted: August 2014

Welcome to the new Bing Ads! We've heard your feedback and have made improvements to Bing Ads, including simplified navigation and easier to read pages. Not everyone will see these changes at the same time, so if you don't see the new look for Bing Ads yet, don't worry. It's coming soon. Learn more

Posted: August 2014

New Opportunities page helps you improve the performance of your campaign Want to improve your campaign’s performance, but not sure how? The Opportunities page in Bing Ads can help. On our new Opportunities page, you will see several suggestions for improving the performance of your campaign, such as keyword, bid and budget suggestions. The new Opportunities page is available only in the United States at this time. Learn more

Posted: August 2014

New process for store catalog creation in Bing Merchant Center We've simplified how you create a store catalog in Bing Merchant Center. Learn more

Posted: August 2014

See what's driving performance change with top movers The top movers report helps you diagnose account variations in click and spend. It identifies the campaigns and ad groups responsible for the biggest changes (both increases and decreases) in clicks and spend during a specified time period, and provides possible causes behind those changes. Use the top movers report to explain unexpected performance changes, or to monitor your account on a regular basis. The new top movers report is available only in the United States. Learn more

Posted: August 2014

Use auction insights in Bing Ads Intelligence Every time someone performs a search on the Yahoo Bing Network, Bing Ads runs an ad auction to determine which ads are shown and where they are placed on the search results page. The new auction insights report shows you how your ads compete with other advertisers' ads, showing statistics including impression share and average position. Auction insights is available only in the United States. Learn more

Posted: August 2014