Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
What's New in Bing Ads

Each release of Bing Ads offers new and enhanced features designed to help you connect with your target customers, boost campaign performance, and improve your ROI. You can also find the list below and hear what others are saying about these features at the Bing Ads Buzz.

Here's the latest!

FEATUREDESCRIPTION
New Accounts Summary page gives you high-level overview of all your accounts If you manage multiple Bing Ads accounts, the Accounts Summary page can help you view performance and budget data across all your accounts so that you can quickly target areas needing your attention the most. Want to find out which of your accounts have the lowest CTR so that you can work on those keyword lists? Want to quickly see which invoiced accounts need new insertion orders? Accounts Summary can answer these questions and more. Learn more

Posted: October 2014

New Opportunities page available in more countries Want to improve your campaign’s performance, but not sure how? On our Opportunities page, bid, budget and match type suggestions are available in all countries and keyword suggestions are available in English (United States, United Kingdom, Australia, Canada) and Traditional Chinese (Taiwan, Hong Kong). Learn more

Posted: October 2014

Show all change history details We added a Show all details/Hide all details button so you can see all changes at once, a new Change by menu so you can view changes made by a specific user, and an All change type check box so you do not have to select them all. To learn about other enhancements to the change history tab, see About the change history graph.

Posted: October 2014

See what's driving conversions with the top movers report We have added the ability to diagnose account variations in conversions to the top movers report. It identifies the campaigns and ad groups responsible for the biggest changes (both increases and decreases) in conversions during a specified time period, and provides possible causes behind those changes. The top movers report is available only in the United States. Learn more

Posted: October 2014

Tax change for Indian customers As of October 1, 2014, Bing Ads includes a service tax on advertising charges in India. The tax, which is currently 12.36%, is added to your monthly threshold if you have a postpay account and pay using a credit card. For example, if your threshold is 200 rupee, the charge on your card will be 200 rupee plus the 12.36% service tax. If you have a prepay account, we deduct the tax from your balance. For example, if your balance is 100 rupee, 87.64 rupee will go to advertising charges and 12.36 rupee will go to the service tax. You can view the total tax paid and the breakdown of taxes on the Billing tab on the Accounts & Billing page.

Posted: October 2014

Enhanced Sitelink Extensions With enhanced Sitelink Extensions, you can now add up to two lines of text under each Sitelink Extension to draw attention to the link and increase the size of your ad. To learn more about using the enhanced Sitelink Extensions, see How to enable, edit, or delete Sitelink Extensions.

Posted: September 2014

Eliminate unwanted traffic across campaigns with shared negative keyword lists With the new shared library feature in Bing Ads and Bing Ads Editor, you can apply entire lists of negative keywords to multiple and future campaigns. It makes negative keyword management easy because, to make a change to multiple campaigns, you only have to edit a single list. To learn more about using the negative keyword library, see Use negative keywords to get to the right customers.

Posted: September 2014

Unified device targeting As first announced in June, desktops, laptops and tablets are now combined into a single device target. Any campaigns that previously only targeted desktops and laptops will additionally begin targeting tablets. Similarly, any campaigns that previously only targeted tablets will also begin to target desktops and laptops. To ensure that you have the flexibility to manage the performance differences between tablets and desktops, you can now also adjust your tablet bid from -20% to +300%. For more information, see our help article.

Posted: September 2014

Targeting improvements We've made several changes that will help you target your campaigns more effectively:
  • Your time of day targeting can now be in 15-minute increments.
  • You can now target a specific zip code in the U.S..
  • You can target customers who are looking for information about a specific location, but are not physically searching from that location.
  • You can now have up to 10,000 geographic targets.

Posted: September 2014

Pay with Discover Network cards (US only) U.S. advertisers can now pay using Discover Network credit and debit cards. For more information about payment options, see How do I pay for Bing Ads?

Posted: September 2014

Sell subscriptions with product ads U.S. advertisers who provide or sell subscriptions can now use product ads. Provided these ads meet all the standard requirements for product ads, you can now use this new and effective way to advertise subscriptions!

Posted: September 2014

A million keywords and a way to edit all of them at once Accounts can now include up to 1,000,000 keywords, 500,000 ads and 250,000 ad groups. Better yet, you can now update all those keywords at once using our improved bulk edit functionality. The improved bulk edit allows you to increase bids to an estimated first page or top of page bid, or increase or decrease the bids by a specific percentage or monetary value. Learn more in this article about bulk editing or watch this short video.

Posted: August 2014

Welcome to the new Bing Ads! We've heard your feedback and have made improvements to Bing Ads, including simplified navigation and easier to read pages. Not everyone will see these changes at the same time, so if you don't see the new look for Bing Ads yet, don't worry. It's coming soon. Learn more

Posted: August 2014

New process for store catalog creation in Bing Merchant Center We've simplified how you create a store catalog in Bing Merchant Center. Learn more

Posted: August 2014

See what's driving performance change with top movers The top movers report helps you diagnose account variations in click and spend. It identifies the campaigns and ad groups responsible for the biggest changes (both increases and decreases) in clicks and spend during a specified time period, and provides possible causes behind those changes. Use the top movers report to explain unexpected performance changes, or to monitor your account on a regular basis. The new top movers report is available only in the United States. Learn more

Posted: August 2014

Use auction insights in Bing Ads Intelligence Every time someone performs a search on the Yahoo Bing Network, Bing Ads runs an ad auction to determine which ads are shown and where they are placed on the search results page. The new auction insights report shows you how your ads compete with other advertisers' ads, showing statistics including impression share and average position. Auction insights is available only in the United States. Learn more

Posted: August 2014