Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.

Bing Ads dynamically releases new and enhanced features to help you connect with customers, boost performance, and improve your ROI. Take a look, and check out the Bing Ads Buzz too!

Import up to 1 million ads and keywords

We've raised another limit in a big way: You can now import up to 1 million combined ads and keywords from Google AdWords! Learn more

Posted: February 2015

 

Auction Insights now available in all Bing Ads markets

The Auction Insights feature has been rolled out to all markets! Now all of you can see how you are performing in comparison with other advertisers participating in the same auctions. Check out this article and this video to learn more.

Posted: February 2015

 

Bid suggestions in Ad Preview

If your ads aren't showing because your bid is too low, the Ad Preview and Diagnostics tool has been updated to tell you "Bid too low". Click the "more info" icon next to this message to pull up the bid landscape window, with suggested bids to help you see the estimated impact of bid changes in real time. Learn more

Posted: January 2015

 

Enhanced Sitelink Extensions now available globally

You can now take advantage of enhanced Sitelink Extensions in all markets! To learn more about using enhanced Sitelink Extensions, see How to enable, edit, or delete Sitelink Extensions below your ad text.

Posted: January 2015

 

Top movers goes international

The top movers report is now available in all markets. It identifies the campaigns and ad groups responsible for the biggest changes (both increases and decreases) in conversions during a specified time period, and provides possible causes behind those changes. Learn more

Posted: December 2014

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Improved quality score

We listened to your feedback and simplified how the quality score is reported. We also changed terminology to match industry standards. Learn more

Posted: February 2015

 

Undo changes in the Change History tab

Undo changes in the Change History tab

Wish you could go back in time and not make that change to a campaign, ad group, ad, or keyword? Now you have the next best thing: You can undo various changes, right from the Change History tab. Learn more

Posted: January 2015

 

More responsive UI

The first of many improvements planned for 2015:

  • It’s easier to scroll the left panel when you have a lot of campaigns or ad groups.
  • When you log in, Bing Ads will open to the last account you were looking at.
  • Tables scroll more smoothly, even with hundreds of rows of data.

Posted: January 2015

 

Increasing our limits

Up, up, up!

Over the last couple months, we’ve increased many of our online advertising limits. Did you know that you can now have up to 5 million keywords per account and up to 20,000 ad groups per campaign? For all the limits, see the table at the bottom of How should I organize my accounts and campaigns?

Posted: December 2014