Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
What's New in Bing Ads

Each release of Bing Ads offers new and enhanced features designed to help you connect with your target customers, boost campaign performance, and improve your ROI.

Here's the latest!

FEATUREDESCRIPTION
A million keywords and a way to edit all of them at once Accounts can now include up to 1,000,000 keywords, 500,000 ads and 250,000 ad groups. Better yet, you can now update all those keywords at once using our improved bulk edit functionality. The improved bulk edit allows you to increase bids to an estimated first page or top of page bid, or increase or decrease the bids by a specific percentage or monetary value. Learn more.

Posted: August 2014

Welcome to the new Bing Ads! We've heard your feedback and have made improvements to Bing Ads, including simplified navigation and easier to read pages. Not everyone will see these changes at the same time, so if you don't see the new look for Bing Ads yet, don't worry. It's coming soon. Learn more.

Posted: August 2014

New Opportunities page helps you improve the performance of your campaign Want to improve your campaign’s performance, but not sure how? The Opportunities page in Bing Ads can help. On our new Opportunities page, you will see several suggestions for improving the performance of your campaign, such as keyword, bid and budget suggestions. The new Opportunities page is available only in the United States. Learn more.

Posted: August 2014

Increased keywords, ads, and ad group viewing We are continuing to improve Bing Ads performance and are pleased to announce that you can now view accounts with up to 250,000 keywords, 250,000 ads, and 100,000 ad groups at a time.

Posted: August 2014

New process for store catalog creation in Bing Merchant Center We've simplified how you create a store catalog in Bing Merchant Center. Learn more.

Posted: August 2014

See what's driving performance change with top movers The top movers report helps you diagnose account variations in click and spend. It identifies the campaigns and ad groups responsible for the biggest changes (both increases and decreases) in clicks and spend during a specified time period, and provides possible causes behind those changes. Use the top movers report to explain unexpected performance changes, or to monitor your account on a regular basis. The new top movers report is available only in the United States. Learn more.

Posted: August 2014

Use auction insights in Bing Ads Intelligence Every time someone performs a search on the Yahoo Bing Network, Bing Ads runs an ad auction to determine which ads are shown and where they are placed on the search results page. The new auction insights report shows you how your ads compete with other advertisers' ads, showing statistics including impression share and average position.

Posted: August 2014