Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
Timeline Month MarkerspacerAPRIL 2015
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App extensions are now available

We added another ad extension to further enhance your ads: app extensions. You can now include a link to download your app from your ad. Learn more

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Timeline Month MarkerspacerMARCH 2015
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spacerDevice targeting

Device targeting changes

We’ve listened to your feedback and made changes to simplify device targeting. Now, when you set up your campaign, you will automatically target all devices (smartphones, tablets, and PC), with bid adjustments available for smartphone and tablets. Learn more

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Improvements to invalid click credits

We credit your account if you have paid for invalid clicks on your ads. Those credits are now made more quickly and are now visible on your billing statement or monthly invoice. For more information, see About credits and refunds.

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Simplified Bing Ads payment method management

As a step towards our goal of a seamless user experience, we have simplified how you manage payment methods. Our new workflow guides you through adding a payment method and selecting the right payment setting. Learn more

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Making multiple changes is now a breeze

We’ve introduced new options to allow bulk editing of campaigns, ad groups, ads, and keywords under the Edit menu. Learn more

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More filters

You can now filter ads by destination URL and display URL. Learn more

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Persistent filters

Filters no longer disappear if you change the grid you are viewing. Learn more

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Date ranges galore

We now have many different date ranges for you to choose from. Learn more

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Enabled item filters now honored across tabs

Selecting All enabled campaigns or All enabled ad groups now applies to all tabs with child entities of that campaign or ad group. Learn more

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Totals now reflect your applied filters

When a filter is applied, you will see both a Filtered total and an Overall total. Learn more

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Quickly go to the previous or next campaign or ad group

In the Campaigns and Ad Groups tabs, you can scroll through the different campaigns and ad groups via the Previous and Next links. Learn more

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Columns in the order you want

We have adjusted the default column order in our pages based on your feedback. Learn more

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All-in-one ad preview

The first column in the Ads grid now shows you a preview of the ad. Learn more

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Responsive sidebar

The sidebar now changes based on your enabled item filters in the grid. Learn more

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Timeline Month MarkerspacerFEBRUARY 2015
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Improved quality score

We listened to your feedback and simplified how the quality score is reported. We also changed terminology to match industry standards. Learn more

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Import up to 1 million ads and keywords

We've raised another limit in a big way: You can now import up to 1 million combined ads and keywords from Google AdWords! Learn more

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Auction Insights now available in all Bing Ads markets

The Auction Insights feature has been rolled out to all markets! Now all of you can see how you are performing in comparison with other advertisers participating in the same auctions. Check out this article and this video to learn more.

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Timeline Month MarkerspacerJANUARY 2015
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spacerChange history

Undo changes in the Change History tab

Wish you could go back in time and not make that change to a campaign, ad group, ad, or keyword? Now you have the next best thing: You can undo various changes, right from the Change History tab. Learn more

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Bid suggestions in Ad Preview

If your ads aren't showing because your bid is too low, the Ad Preview and Diagnostics tool has been updated to tell you "Bid too low". Click the "more info" icon next to this message to pull up the bid landscape window, with suggested bids to help you see the estimated impact of bid changes in real time. Learn more

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Enhanced Sitelink Extensions now available globally

You can now take advantage of enhanced Sitelink Extensions in all markets! To learn more about using enhanced Sitelink Extensions, see How to enable, edit, or delete Sitelink Extensions below your ad text.

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More responsive UI

The first of many improvements planned for 2015:

  • It’s easier to scroll the left panel when you have a lot of campaigns or ad groups.
  • When you log in, Bing Ads will open to the last account you were looking at.
  • Tables scroll more smoothly, even with hundreds of rows of data.