Check out the new and enhanced features in Bing Ads designed to help you connect with your target customers, boost campaign performance, and improve your ROI. What's New in Bing Ads

Each release of Bing Ads offers new and enhanced features designed to help you connect with your target customers, boost campaign performance, and improve your ROI.

Here's the latest!

FEATUREDESCRIPTION
Create insertion orders online If you’ve been using Bing Ads insertion orders (IOs), you’ll be happy to know that you can now create and manage your IOs completely online. Unlike in the past when IOs needed to be physically signed and then faxed, mailed or emailed, now you can simply go to your Bing Ads account to create the insertion orders online in seconds. The process is simple and fast. More details can be found here.

Posted: July 2014

New bid estimates We've made it easier for you to get your ads in the best postions. Three new columns on the Keywords tab will provide you an estimate of the bid needed in order to get your ads displayed on the mainline, best position and first page of search results. These estimates are provided as a reference only. They are automatically generated by Bing Ads and are not a guarantee of ad position. To see this new data, go to the Keywords tab, click Columns and select the appropriate items. For more information about ad position, take a look at this article.

Posted: July 2014

More help with displaying your ads We've added two new delivery statuses to help you ensure that your ads are eligible to display. The first is "Low quality score," which indicates that although your ads and campaigns are eligible for display, they might not display as often as desired due to a low quality score. Similarly, a new "Low supply" status tells you that this particular keyword is not searched for often, so the opportunities for your ad to display will be limited.

Posted: July 2014

Automatically include tracking codes with your ads When a visitor views a page on your website, do you know how they got there? Did they come from your ad on Bing? What keyword brought them to your site? What campaign drove this traffic? You can have Bing Ads automatically include tracking codes with your ads that will provide this information. More details can be found here.

Posted: June 2014

Product ads now available on the Ad Preview and Diagnostics tool The Ad Preview and Diagnostics Tool helps you verify what search queries and other user input will trigger your ads. It can also help you diagnose why certain ads are not displaying when expected. Previously only text ads were displayed in this tool, but now you can find your Product ads there too. More details can be found here.

Posted: June 2014

Bid landscape coming to all markets Thinking about changing your bids but worried about what it might do to your impressions or cost? Or maybe you want more clicks, but are not sure how much you need to increase your bid to make that happen. Bid landscape can help. Bid landscape, now rolling out to all markets, shows you how different estimated bids would have impacted your impressions and clicks over the previous seven days. More details can be found here. If you don’t currently see bid landscape where you are, you will soon!

Posted: June 2014

Bid landscape available at the ad group level For customers in the United States, bid landscape, described above, is now available not only at the keyword level, but at the ad group level as well. In bid landscape at the ad group level, you can choose to change all of your keyword bids or you can update only your ad group bid and leave your individual keyword bids unchanged. More details can be found here. Not everyone has this feature yet. If you don’t, don’t worry. It’s coming soon.

Posted: June 2014

Exclude plurals from exact match keywords For English ads in the United States, plurals are also considered an exact match. Now you can choose to not include plurals by going to your campaign's Settings page. Under Advanced settings, expand Keyword matching options and select No, use only my exact match keywords. To do this in Bing Ads Editor, go to the Keyword matching options drop-down list under the Campaigns tab.

Posted: June 2014

Location targeting improvements We've unified the settings for area and radius targeting, so that you can apply both types to a single campaign or ad group. You're now able to enter a radius targeting range in miles or kilometers, and we've improved our mapping feature. This functionality is now available in Bing Ads online, and by using the new targeting tab in Bing Ads Editor.

Posted: June 2014