What's new in Bing Ads?
Each release of Bing Ads offers new and enhanced features designed to help you connect with your target customers, boost campaign performance, and improve your ROI. Here's the latest!
Each release of Bing Ads offers new and enhanced features designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
Here's the latest!
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Update: December 2013
|Welcome Hong Kong and Taiwan!||We are fully ramped up in Hong Kong and Taiwan, so you can set up your accounts in those countries and display your ads. For a list of countries Bing Ads is available in, see Where is Bing Ads available, and where will my ads display?|
|New to Bing Ads?||Whether you're coming from AdWords or new to Search Engine Marketing, we've got a new article that provides some basic steps on getting your first campaign up and running.|
Update: November 2013
|Call Details report now provides data in your campaign time zone||Previously, the Call Details report recorded call start and call end times in Pacific Standard time. In order to make it easier for you to see when calls occurred, this report will now provide data in the campaign time zone instead.|
Update: October 2013
|Sign in with a Microsoft account||For improved security, Bing Ads customers will need to use a Microsoft account for sign in. Starting in October 2013, new customers will be required to sign up with a Microsoft account. Existing Bing Ads customers will have until early 2014 to make the transition. To learn more, read We’re making a change: Sign in with a Microsoft account.|
|Add a backup payment method||You can now add a backup payment method to your account so that if there is a problem with your credit card or PayPal account, your backup payment method will kick in and your ads will continue to run without interruption. Learn more about backup payment methods.|
|Limit your billing threshold||Need to limit the charges on your credit card or PayPal account? You can now place a limit on the billing threshold for your account. Learn more about the billing threshold and how to set a limit.|
|Edit in Excel||A lot of customers prefer to manage their keywords in Excel and take advantage of Excel's bulk editing capabilities. Now this is easy to do. On the keywords tab, click Edit in Excel. Excel Web App opens with all the data associated with your keyword. After you make your changes, click File and then Exit to save your changes back to Bing Ads.|
|Dimensions tab||The Dimensions tab provides one-click insight on performance. You can quickly identify high ROI sweet spots or low ROI performing areas. Within a few seconds, you can get quick, effective guidance on your targeting and optimization. Take a look at About the Dimensions tab for more information.|
|Performance comparison graph||See a clear picture of how your campaigns are performing in one period compared to another. Easily identify performance trends over weekends or holidays. All this can be found on customizable Performance trend graphs on the Campaigns, Ad groups, and Keywords tabs. For more information see Performance trend graphs.|
|Importing the utm_source parameter||If you import an AdWords campaign that uses the utm_source parameter and that parameter value is Google, Adwords, or any variant of those (such as googleshopping or AdwordsIndia), the value will be replaced by bing. This will prevent your imported campaigns from reporting incorrect source information.|
Update: September 2013
|User requested enhancements||
You asked, we listened. Based on your feedback, we’ve made a lot of small changes that should make your time in Bing Ads better than ever:
|Enhanced campaigns compatibility||
To make it easier for you to import your Google AdWords enhanced campaigns to Bing Ads:
|Long ad title availability and preview improvement||Mainline ads offer you a better position and more space for longer ad titles, which can help increase clicks. Long ad titles are a combination of ad title and the first sentence of your ad text. When viewing your ad with the Ad Preview Tool, you will now see a more accurate representation of how mainline ads will be shown in Bing. In addition to the more accruate preview, long ad titles are now also available for ads displayed in non-English markets.|
|Left navigation bar||A new navigation bar on the left side of your Bing Ads screen makes it easier to navigate your accounts, switch between campaigns and ad groups, search within your accounts, and perform other common tasks.|
|Column chooser||Our upgraded Columns Chooser allows you to change the order of the various columns on your campaign, ad group and other pages. Just click the columns button to give it a try.|
|Settings summary||The improved Settings tab includes a summary of key settings, such as budget, targeting, ad distribution, and more, at each level of your account (account, campaign, ad groups, ads and keywords).|
|Streamlined Location Extension setup||It’s now easier than ever to add Location Extensions to your ads. Take a look at How to add your business address using Location Extensions for the new instructions.|
|Bing Ads available in Hong Kong||Bing Ads is now available in the Hong Kong market. Although ads are not yet displaying on the Bing Yahoo Network in Hong Kong, they will soon. To prepare for this new market, you can set up your account with a Hong Kong billing address, import campaigns, and create ads.|