Manage your campaigns

Reach the right customers with these resources

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Expand your ad visibility
Tips on how to optimize your keyword match options.

Reaching the right people with your ads
Learn how targeting can help you display your ads to a specific audience.

Target customers with bid adjustments
The next step in targeting is to create specific bids for specific customers.

Use negative keywords to get to the right customers
Prevent your ad from being displayed when a search query is irrelevant to your landing page content.

View all topics related to managing a campaign.

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Did you know?

You can see a preview of your ad without impacting impressions or clicks. The Ad Preview and Diagnostics Tool shows a preview of which ads are appearing on the first search results page for a keyword or search query you've selected. If your ad isn't on the first page of search results, we will explain why and offer suggestions on getting it there. Learn more in How do I preview my ad in Bing search results?