Manage your campaigns

Reach the right customers with these resources

After creating your ads and getting started, your next step is learning how to run your search campaign effectively. Read our tips below about reaching your intended audience, the benefits of negative keywords and targeting customers with incremental bid adjustments.

Key reading

Reaching the right people with your ads

Learn how targeting can help you display your ads to a specific audience.

Target customers with bid adjustments

The next step in targeting is to create specific bids for specific customers.

Use negative keywords to get to the right customers

Prevent your ad from being displayed when a search query is irrelevant to your landing page content.


Related help
Did you know?

You can see a preview of your ad without impacting impressions or clicks. The Ad Preview and Diagnostics Tool shows a preview of which ads are appearing on the first search results page for a keyword or search query you've selected. If your ad isn't on the first page of search results, we will explain why and offer suggestions on getting it there. Learn more in How do I preview my ad in Bing search results?

Need more help managing your campaigns? Use the search box at the top of the page or see a full list of our help articles.