Optimize your results

Fine-tune your campaign to boost performance

Trending topics

Your quality score and why it matters
Learn about your quality score and how it helps with your optimization efforts.

Optimizing for better performance
Suggestions on using the performance reports to optimize your campaign.

Learn how to improve your campaign
More ideas to keep your campaign generating the ROI you want to see.

Improving your ad position
Tips for improving your ad position and why that’s important.

View all topics related to optimizing your results.

Related help
Did you know? Performance trend graphs appear on the campaigns, ad groups and keywords tabs. On any performance trend graph, you can choose from eight different metrics: clicks, impressions, spend, average CPC, click-through rate (CTR), average position, cost per acquisition (CPA) and conversions. Peaks and valleys in the graph show where you have had good performance and where you haven’t. Learn more about performance trend graphs.

Performance Trend Graph