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What's new in Bing Ads?

Learn about new and enhanced features designed to boost campaign performance and improve your ROI.

Target customers with bid adjustments

Bid adjustments increase or decrease your bid for specifically targeted customers.

About keyword match types

Show your ads to the right customers by using different keyword match types.

Where is Bing Ads available?

Here’s a list of countries and regions where you can sign up for Bing Ads.

Quality score: What it is and why it matters

Use your quality score to see how well your ads compete with other advertisers.