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Helpful resources

Shoes on display Learn your way around Bing Ads — these articles and videos will help you create your campaign, manage your account and optimize for the best ROI.

Featured articles

What's new in Bing Ads?

Learn about new and enhanced features designed to boost campaign performance and improve your ROI.

Target customers with bid adjustments

Bid adjustments increase or decrease your bid for specifically targeted customers.

About keyword match types

Show your ads to the right customers by using different keyword match types.

Where is Bing Ads available?

Here’s a list of countries and regions where you can sign up for Bing Ads.

Quality score: What it is and why it matters

Use your quality score to see how well your ads compete with other advertisers.

Featured videos

Blog posts

Soccer World Cup 2014 Provides Huge Opportunities for Bing Ads Advertisers
Every four years, the world holds it breath for a few weeks. This is the...

On the Bing Blog: Bing in the Classroom Now Broadly Available to...
As a parent who was born in the 1970s, I often find myself marveling at...