Help Your PPC Ads Take Flight During This Winter Travel Season

Help your ads take flight this winter travel season The onset of winter evokes different emotions, typically dividing people into two camps – the winter embracers and the winter escapers. Winter embracers love breathing the chill in the air,...
Klara Stover - MSFTKlara Stover - MSFT Posted on 09/26/14

Free Webinar: Key Insights for Your 2014 Holiday Search and Social Plan on September 24th

Next week marks the mid-point of September... yes, already! Just as the cooler temperatures and shorter days will drive people to their closets to break out their sweaters and warm socks, those same seasonal cues will drive shoppers to search...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 09/10/14

Back-to-School Round Up: Tips, Insights and Resources to Get Your PPC Campaigns Ready

Last week, my stay-at-home husband loaded our twin toddlers and soon-to-be-3rd-grader into our minivan to venture out on a quest for school supplies. Before heading out, he sent me a text to see if the list that the school sent was all we had to...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 08/07/14

Sales Tax Holidays: An Opportunity for Both Back-to-School Retailers and Shoppers

Summer's back-to-school shopping season is the second-brightest period for retailers. When paired with the sales tax holidays, the combined season gives shoppers an opportunity to save even more on much needed school supplies, and gives retail...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 07/25/14

Higher Education Insights to Help Reach Prospective Students with Bing Ads

Recessions affect most industries adversely, but in any recession, there are always industries that not only carry-on, but thrive. Discount retailers benefit from shoppers looking for quantity rather than quality. “Sin” industries benefit from...
Klara Stover - MSFTKlara Stover - MSFT Posted on 07/01/14

Back to School with Bing Ads: Our Top Tips for an A+ Season of Sales

For children, there is nothing more depressing than seeing back-to-school shopping displays and advertisements as summer vacation kicks off. For parents and retailers, there is nothing better. Back-to-school is a retailer’s dream – the 2nd...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 06/19/14

Sign Up for Our Free European Travel Webinar on June 4th

Update: If you have missed the European Travel Webinar you can listen to a recording of it here. This summer those in the travel industry (or looking after travel PPC accounts) have plenty to look forward to. Not only will they benefit from the...
Simone Schuurer - MSFTSimone Schuurer - MSFT Posted on 05/22/14

Unlocking Advertiser Insights with Big Data from Bing Ads

By now, most everyone has heard the term “big data.” It captures the notion that today we have the ability to collect and analyze vast amounts of information – information from customer transactions, social media sites, public records, digital...
Lars Hirsch - MSFTLars Hirsch - MSFT Posted on 05/19/14

Get Onboard for Summer Travel Opportunities with Bing Ads

To me, travel means three things: finding great food, fascinating cultures, and desirable weather. I’ll often use searches on Bing to find that elusive combination. I’m by no means alone – according to visual.ly, eight in 10 travelers use the web...
Stephen Sirich - MSFTStephen Sirich - MSFT Posted on 05/06/14

Optimising UK Paid Travel Campaigns to Search Seasonality

Changing seasons, changing mind-set After months of dreary British weather there is definitely evidence that summer is coming. Evenings are getting lighter, the sun is shining more often and heavy coats are gradually being stowed away for another...
James Murray - MSFTJames Murray - MSFT Posted on 05/05/14
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