Prepare for Better Returns on Your Search Investment: Insights for Tax Season

Increased search activities around taxes and related financial services kicks off in January, when W2 and 1099 forms for earned income are mailed out to millions of workers. Consumers are looking at their holiday bills and many want to get their...
John NeitzelJohn Neitzel Posted on 01/05/15

3 Sweet Valentine’s Day Tips to Woo Your Online Shoppers

Valentine’s Day is a sweet time for searches and sales, to the tune of $17.3 billion this past year. With half of purchases occurring within the week before Valentine’s Day and an average spend of $134, this last minute shopping holiday has both...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 01/05/15

Holiday Preparation Overview: New Year's Insights for Digital Marketers

With December winding to a close and January just around the corner, we're back again at that time of year when we reflect the previous 12 months and imagine the possibilities for the next. It's a fairly universal truth that a lot of people want...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 12/17/14

Marketplace Insights: Top 4 New Year’s Tips for UK Finance & Insurance Marketers on Yahoo Bing Network in 2015

The festive break is just around the corner and whilst shoppers are busy hunting for the perfect present purchase, we have had our eye on what happens once the shopping is done, the bubbly is open, and 2015 rolls in! Whilst the everyday consumer...
Kate Newton - MSFTKate Newton - MSFT Posted on 12/08/14

Top Tips and Insights to Blitz the Football Championship Season with Bing Ads

The Super Bowl holds many first and second place records in American culture; the game typically generates the highest national television viewership each year.[1] It is the second highest day of food consumption in the United States, behind only...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 12/05/14

Custom Christmas Kit Available for UK Ad Agencies

The Christmas season is the number one retail season of the year. This is a great opportunity for agencies to reach more searchers that are buyers for their clients. One of the best things about the festive season is the calendar. The designated...
Saara Pietila - MSFTSaara Pietila - MSFT Posted on 11/17/14

New Year’s Resolutions: Capture Shoppers Searching for a Happier New Year

Post holidays, 'tis the season of renewal, when folks resolve to make positive changes in their lives. And they're willing to put good money on those resolutions, to the tune of $5.6 billion annually1. Those New Year's bells ring out opportunity...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 11/11/14

Marketplace Insights: 3 Essentials Trends for UK Retailers in the build up to Christmas 2014

As the autumn leaves turn kaleidoscopic shades and fall off the trees to make that satisfying audible crunch under foot, and the evenings draw darker and nearer; our thoughts turn to the crazy/busy/fun Retail quarter ahead of us. The beachwear may...
Kate Newton - MSFTKate Newton - MSFT Posted on 10/06/14

Key Insights to Prepare Your Bing Ads Campaigns for the Holiday Season (US Only)

Celebrate this holiday season with better ad copy and better results! Let me first start by saying that there is an inordinate amount of data that marketers try to consume in the months and weeks leading up to the holiday season in order to lock...
Brittney Thomas - MSFTBrittney Thomas - MSFT Posted on 09/30/14

Help Your PPC Ads Take Flight During This Winter Travel Season

Help your ads take flight this winter travel season The onset of winter evokes different emotions, typically dividing people into two camps – the winter embracers and the winter escapers. Winter embracers love breathing the chill in the air,...
Klara Stover - MSFTKlara Stover - MSFT Posted on 09/26/14
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