Marketplace Insights: 3 Essentials Trends for UK Retailers in the build up to Christmas 2014

As the autumn leaves turn kaleidoscopic shades and fall off the trees to make that satisfying audible crunch under foot, and the evenings draw darker and nearer; our thoughts turn to the crazy/busy/fun Retail quarter ahead of us. The beachwear may...
Kate Newton - MSFTKate Newton - MSFT Posted on 10/06/14

Key Insights to Prepare Your Bing Ads Campaigns for the Holiday Season (US Only)

Celebrate this holiday season with better ad copy and better results! Let me first start by saying that there is an inordinate amount of data that marketers try to consume in the months and weeks leading up to the holiday season in order to lock...
Brittney Thomas - MSFTBrittney Thomas - MSFT Posted on 09/30/14

Help Your PPC Ads Take Flight During This Winter Travel Season

Help your ads take flight this winter travel season The onset of winter evokes different emotions, typically dividing people into two camps – the winter embracers and the winter escapers. Winter embracers love breathing the chill in the air,...
Klara Stover - MSFTKlara Stover - MSFT Posted on 09/26/14

Free Webinar: Key Insights for Your 2014 Holiday Search and Social Plan on September 24th

Next week marks the mid-point of September... yes, already! Just as the cooler temperatures and shorter days will drive people to their closets to break out their sweaters and warm socks, those same seasonal cues will drive shoppers to search...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 09/10/14

Back-to-School Round Up: Tips, Insights and Resources to Get Your PPC Campaigns Ready

Last week, my stay-at-home husband loaded our twin toddlers and soon-to-be-3rd-grader into our minivan to venture out on a quest for school supplies. Before heading out, he sent me a text to see if the list that the school sent was all we had to...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 08/07/14

Sales Tax Holidays: An Opportunity for Both Back-to-School Retailers and Shoppers

Summer's back-to-school shopping season is the second-brightest period for retailers. When paired with the sales tax holidays, the combined season gives shoppers an opportunity to save even more on much needed school supplies, and gives retail...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 07/25/14

Higher Education Insights to Help Reach Prospective Students with Bing Ads

Recessions affect most industries adversely, but in any recession, there are always industries that not only carry-on, but thrive. Discount retailers benefit from shoppers looking for quantity rather than quality. “Sin” industries benefit from...
Klara Stover - MSFTKlara Stover - MSFT Posted on 07/01/14

Back to School with Bing Ads: Our Top Tips for an A+ Season of Sales

For children, there is nothing more depressing than seeing back-to-school shopping displays and advertisements as summer vacation kicks off. For parents and retailers, there is nothing better. Back-to-school is a retailer’s dream – the 2nd...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 06/19/14

Sign Up for Our Free European Travel Webinar on June 4th

Update: If you have missed the European Travel Webinar you can listen to a recording of it here. This summer those in the travel industry (or looking after travel PPC accounts) have plenty to look forward to. Not only will they benefit from the...
Simone Schuurer - MSFTSimone Schuurer - MSFT Posted on 05/22/14

Unlocking Advertiser Insights with Big Data from Bing Ads

By now, most everyone has heard the term “big data.” It captures the notion that today we have the ability to collect and analyze vast amounts of information – information from customer transactions, social media sites, public records, digital...
Lars Hirsch - MSFTLars Hirsch - MSFT Posted on 05/19/14
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