Prepare for Takeoff: Bing Ads and RocketHub Partner to Give Small Businesses a Boost

When we say we’re passionate about small business, we mean it, and today we’re putting our money behind it. Bing Ads has partnered with RocketHub on a crowd-funding challenge to help support small businesses in finding their path to success....
Matthew Lydon - MSFTMatthew Lydon - MSFT Posted on 08/12/14

Social Media Marketing for Small Business: The Importance of Knowing Your Audience (Part 2 of 2)

If you've been following along with this series, you may have seen my first post covering the topic of how important it is to know your audience. This information is crucial because it helps you understand who your customers are, what's important...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 07/31/14

10 Things You Should Know About European ecommerce

Selling online internationally requires more than a one-size-fits-all global strategy, you need to localise your approach to each individual country and market. However before you attempt to market or advertise to these global audiences you need...
Ian Harris Guest BloggerIan Harris Guest Blogger Posted on 03/04/14

PPC Back to Basics – How to Use Reporting in Bing Ads

As explained in this article on Search Engine Land, for 52% of small businesses proving the ROI of their advertising efforts is top of mind. Not only are there more products and features available in Search today which are easy to use and really...
Simone Schuurer - MSFTSimone Schuurer - MSFT Posted on 02/20/14

Bing Places Now Available to Local Businesses in Germany and Spain

Bing Places for Business is now available in Germany and Spain. Bing Places for Business is a free tool that allows you to easily and quickly create an online business profile that helps increase the discoverability of your business by millions of...
Isabell Sheang - MSFTIsabell Sheang - MSFT Posted on 12/01/13

Back-to-School Trends: Before Hitting the Books Students (and Parents) Shop

Decreasing Back-to-School Spending Means Increased Online Activity in 2013 School-bound students and their parents will be studying up before heading out to shop for their back-to-school needs this year. They’re in pursuit of deals and are...
Peter Haubold - MSFTPeter Haubold - MSFT Posted on 08/01/13

Mother's Day Shoppers Go Online - Optimize With Bing Ads Tools and Tips

There are about 2 billion mothers on our planet, so it is no surprise that Mother’s Day is considered the second biggest gifting holiday of the year. US consumers spent an average of $152.50 dollars last year on Mother’s Day, 8 percent more than...
Peter Haubold - MSFTPeter Haubold - MSFT Posted on 04/17/13

Going Places! Optimize For the Changing Online Journey in the Travel Vertical

Planning a family vacation twenty years ago meant visiting a travel agent’s office and leaving with an armful of glossy catalogues containing pricing tables by season and photos of hotels on beautiful beaches, which in reality turned out to be...
Peter Haubold - MSFTPeter Haubold - MSFT Posted on 03/04/13

Ten Business Things You Didn’t Know You Could Do Online

Advertising online? Check! So what else can you do with the web? Here are 10 time-saving, fuss-free online tools that make your business life a little easier and your brand a little better: RescueTime. Find out just how you are spending your...

US: All You Need Is Love (and some conversions, too): Optimizing for Valentine’s Day

Annually, Valentine’s Day spending averages $13.19 billion, and 2013 will likely be no exception. 61.8% of consumers celebrate this special day of love and romance, for which 196 million of roses are grown on average each year and 180 million of...
Peter Haubold - MSFTPeter Haubold - MSFT Posted on 01/10/13
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