Delivery status

Learn about delivery statuses and how they affect your campaigns, ad groups, ads, keywords, ad extensions, ad customizers, or audience associations.

Delivery status tells you if your campaign, ad group, ad, keyword, ad extension, ad customizer, audience association, or dynamic ad target is operating correctly. The status Eligible indicates that your ad or ads are available to be displayed, unless there is an error with your account.

To determine the delivery status of your campaign, ad group, ad, keyword, ad extension, audience association, or dynamic ad target:

  1. From the collapsible main menu on the left, select All campaigns, and then either Campaigns, Ad groups, Ads & extensions, Keywords, Audiences, or Dynamic ad targets.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns, and then select either Campaigns, Ad groups, Ads & extensions, Keywords, Audiences, or Dynamic ad targets.

  2. Check the statuses of individual items in the Delivery column.
  3. To make it easier to find non-Eligible statuses, you can sort the Delivery column by selecting the Delivery column header.
Note

You can hover over an item's delivery status to get an explanation of the status and how to fix it.


Possible delivery statuses

Address is invalidexpando image

What this means: The address for your location extension is invalid.

How to fix it: Please correct the address for your location extension to match the valid location address in Bing Maps.

Ad group expiredexpando image

What this means: No ads are running for this ad group, ad, keyword, or dynamic ad target because the ad group's end date has passed.

How to fix it: To start running ads again, adjust the end date in the ad group table.

Ad group paused expando image

What this means: No ads are running for this ad group, ad, keyword, or dynamic ad target because the ad group is set to Pause.

How to fix it: To start running ads again, go to the Ad groups table, select the checkbox next to the appropriate ad group, and select Edit > Enable.

Ad group targeting check pending expando image

What this means: No ads are running for this ad group or ad because the ad group's targeting scope is under review.

How to fix it: We review an ad group's audience targeting scope every time you create or modify an ad group's audience. If the scope is wide enough, this status will change to Eligible (barring other issues). If the scope is not wide enough, this status will change to Ad targeting too narrow. Most reviews of targeting modifications are completed in less than an hour, but reviews of newly-created audience lists may take longer than a day.

Ad group targeting too narrow expando image

What this means: No ads are running for this ad group or ad because the ad group's targeting scope is not wide enough.

How to fix it: Adjust the targeting criteria for this ad group to make it less restrictive. After you modify the targeting, we will review it again.

Ad paused expando image

What this means: This ad isn't running because the ad is set to Pause.

How to fix it: To start running this ad again, go to the Ads table, select the checkbox next to the appropriate ad, and select Edit > Enable.

Ad target paused expando image

What this means: You've paused the dynamic ad target.

How to fix it: To enable the dynamic ad target, select the checkbox next to it. Then, select Edit > Enable.

App not found expando image

What this means: Your app cannot be found.

How to fix it: Try doing a manual search by entering your app ID or package name. Note that, if your app is brand-new, it can take up to 96 hours to sync.

App URL incorrect expando image

What this means: The link to your app is incorrect.

How to fix it: Check the link and make any necessary updates.

Approved limited expando image

What this means: The ad or keyword has been approved in at least one of your targeted locations, but has also been disapproved in at least one other targeted location.

How to fix it: For more information, see What does Approved Limited status mean?

Approved limited, exception denied expando image

What this means: After reviewing your exception request, the ad or keyword has been approved in one or more locations but has also been disapproved in one or more locations.

How to fix it: Make sure your ad or keyword adheres to Microsoft Advertising's policies and update them accordingly. After you update your ad or keyword, we'll review them again. See Fix a Disapproved or Approved Limited status for more information.

Association deleted (ad extension) expando image

What this means: This ad extension is not running because it is not associated with any campaigns.

How to fix it: Create one or more associations.

Association excluded (audience) expando image

What this means: The association for this audience has been excluded.

How to fix it: No action is required. Change the association status to Enabled if you want to start targeting this audience.

Association paused (audience) expando image

What this means: The association for this audience is set to Pause.

How to fix it: To start running the audience association again, change the association status to either Enabled or Excluded.

Below first page bid expando image

This delivery status can be for either dynamic ad targets or keywords:

Keyword

What this means: Your bid on this keyword is too low for ads associated with it to appear on the first page of search results. If you see this status even though your ads are appearing on the first page, it means that your keywords competed in only a small number of auctions in the marketplace. Increasing your bid to our estimated first page bid can help your ads gain more visibility on the Microsoft Search Network.

How to fix it: In the Keywords table, select the checkbox next to the keyword, and then select Edit > Change current bid. Select either Increase to estimated top of page bid or Increase to estimated first page bid.

Dynamic ad targets

What this means: Your bid on this dynamic ad target is too low for ads associated with it to appear on the first page of search results.

How to fix it: To increase the bid, select the checkbox next to the dynamic ad target. Then, select Edit > Change bids.

Bid strategy is learning expando image

What this means: You have recently turned on or switched to a new automated bid strategy. It takes some time for our algorithms to gather enough performance data to learn how to bid most effectively.

How to fix it: This issue will resolve itself when we gather enough performance data.

Campaign out of budget expando image

What this means: No ads are running for this campaign, ad group, ad, keyword, or dynamic ad target because your campaign budget has been used up.

How to fix it: Select the Out of budget status in the Delivery column to review our recommended budget increase. If there is no recommendation, you can increase your budget manually: Go to the Campaigns table, and in the Budget column for the campaign, increase the budget amount, and then select Save.

Campaign paused expando image

What this means: No ads are running for this campaign, ad group, ad, keyword, or dynamic ad target because the campaign is set to Pause.

How to fix it: To start running ads again, go to the Campaigns table, select the checkbox next to the appropriate campaign, and select Edit > Enable.

Campaign suspended expando image

What this means: Your account has been suspended because of suspicious activity.

How to fix it: Please contact support.

Disapproved expando image

What this means: We reviewed your ad or keyword and determined that it doesn't adhere to the Microsoft Advertising policies.

How to fix it: For information about disapprovals, and how to fix them or request exceptions, see Fix a Disapproved or Approved Limited status

Disapproved, exception denied expando image

What this means: We reviewed your exception request for the disapproved ad or keyword and determined that it doesn't adhere to Microsoft Advertising's policies.

How to fix it: Make sure your ad or keyword adheres to Microsoft Advertising's policies and update them accordingly. After you update your ad or keyword, we'll review them again. See Fix a Disapproved or Approved Limited status for more information.

Draft ad group expando image

What this means: No ads are running for this ad group, ad, keyword, or dynamic ad target because the associated ad group is still in draft form.

How to fix it: To start running ads, go to the Ad groups table, select the checkbox next to the appropriate ad group, and select Edit > Enable.

Eligible (Ads or Keywords tab) expando image

What this means: Your ad or keyword passed the editorial review.

How to fix it: As long as your active ad content has at least one active keyword associated with it (and there are no errors with your account), your ad is available for people to see.

Eligible (Campaigns or Ad groups tab) expando image

What this means: Your campaign or ad group is functional.

How to fix it: There are no campaign-level or ad-group-level issues.

Exception under review expando image

What this means: This ad or keyword is not running because it is still pending editorial review after your disapproval exception request.

How to fix it: The Microsoft Advertising team responds to requests as quickly as possible—most reviews are completed within a day. After we've reviewed your request, we'll change the status of the ad or keyword and send you an email summarizing any approvals or disapprovals.

Extension and association deleted expando image

What this means: This ad extension and all its associations are not running because the ad extension has been deleted.

How to fix it: You cannot undo a deletion, but you could recreate the ad extension and associations.

Hold expando image

What this means: We tried to charge your primary payment method five times (and, if you have one set, your backup payment method three times), but the charges were not authorized. All of your accounts have been paused, and none of your ads are displaying.

How to fix it: To fix this, see Why is my account on hold?

Keyword paused expando image

What this means: No ads are running for this keyword because the keyword is set to Pause.

How to fix it: To start running ads for this keyword again, go to the Keywords table, select the checkbox next to the appropriate keyword, and select Edit > Enable.

Limited by budget expando image

What this means: Your average daily budget is lower than the amount we recommend, so your ads aren't regularly showing as often as they could. This status means that your campaign ran out of budget at least once in the past 15 days or that we've determined that your campaign will run out of budget in the coming weeks.

A campaign that's limited by budget can still be successful and meet your business goals, but there might be opportunities to gain more exposure if you're able to increase your budget.

Why it appears: When your budget is below the recommended amount, it's possible that your budget can't accommodate all of the traffic available for your keywords and other campaign targeting settings. To make sure that your budget lasts throughout each day, Microsoft Advertising will reduce how often your ads appear.

How to fix it: Hover over the Limited by budget status in the Delivery column to review how your performance could be affected if you use a different budget.

Low quality score expando image

What this means: Your ads are running, but you may be missing potential traffic because the low quality score of one or more of your keywords is making your ads less competitive.

How to fix it: For more information, see Quality score and quality impact in depth

Low search volume expando image

What this means: This keyword has very little or no search history on the Microsoft Search Network. The keyword will be inactive until its search traffic increases, at which point it can start triggering your ads to appear. Our system checks and updates this status weekly.

How to fix it: You have a couple of options:

  • You can choose to do nothing and wait for our system to check again in a week. If more people start searching for your keyword, we'll reactivate it. This option might be best if you're advertising a new brand, term, or product.
  • You can remove the keyword and use Keyword Planner to find additional keyword ideas.
Negative keyword conflict expando image

What this means: This keyword isn't in effect because it conflicts with a negative keyword.

How to fix it: To start showing ads for this keyword again, first create a negative keyword conflicts report.

From the top menu, select Reports > Reports > Performance > Negative keyword conflicts.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Reporting > Default reports > Performance > Negative keyword conflicts.

Run the report to find the conflicting negative keyword, and then delete it.
Negative ad target conflict expando image

What this means: This dynamic ad target isn't in effect because it conflicts with a negative dynamic ad target.

How to fix it:

From the collapsible menu on the left, select All campaigns > Dynamic ad targets > Negative dynamic ad targets.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Dynamic ad targets > Negative dynamic ad targets.

Remove negative dynamic ad targets that may be impacting the ad target.
No matching landing page expando image

What this means: We can't find any webpages that match the dynamic ad target. There may be an issue with how the target is set up, incompatible campaign settings, or the webpages aren't crawlable.

How to fix it: You can reset your dynamic ad target so it matches with a webpage that's crawlable. Also, check your campaign settings to make sure they're compatible with the dynamic ad target.

Pending app verification expando image

What this means: Your app is currently being verified.

How to fix it: It can take up to a business day for your app to be verified. For brand-new apps, it can take up to 96 hours to sync.

Pending editorial review expando image

What this means: This ad or keyword is not running because it is still under editorial review.

How to fix it: The Microsoft Advertising team performs editorial reviews as quickly as possible—most reviews are completed within a day. After we've completed the review, we'll change the status of the ad or keyword.

Pending targeting review expando image

What this means: The ad group is not serving ads yet because we are evaluating the scope of your ad group's targeting.

How to fix it: We are performing a review of your targeting to make sure it's broad enough to serve. Most reviews are completed within 15 minutes, but some ad groups can take a full day. After we've completed the review, we'll change the status of the ad group's ads and keywords:

  • If your targeting is broad enough—and there are no other issues—the status will change to Eligible.
  • If your targeting is not broad enough, the status will change to Targeting too narrow.
Processing expando image

What this means: Your dynamic ad target is processing. After creating your dynamic ad group, it can take up to seven days for your dynamic ad target to serve.

Product offers not found expando image

What this means: This campaign's product offers cannot be found.

How to fix it: Go to Microsoft Merchant Center to make sure that the associated store contains approved offers.

Store not found expando image

What this means: This campaign's store cannot be found.

How to fix it: Go to Microsoft Merchant Center to make sure that the associated store is active and contains approved offers.

Targeting too narrow expando image

What this means: The ad group is not serving ads because your ad group targeting is too narrow.

How to fix it: Update your ad group targeting to be more broad and/or increase the membership of your audiences. To avoid targeting too narrowly, we recommend expanding your ad group targeting to at least 1, 000 possible monthly impressions.

URL is invalid expando image

What this means: The URL is invalid.

How to fix it: Check the link and make any necessary updates.


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