Training and accreditation
Free training is available to help you improve your Bing Ads knowledge. Choose from multiple topics such as writing an effective ad, click quality, and campaign optimization.
For those who want to take things a step further, the Bing Ads Accredited Professional program helps you become a Bing Ads expert. Our text-based training will guide you through the fundamentals of search marketing, from starting your first search advertising campaign to managing your budget. Take our courses on your own time and at your own pace. Then, once you’re ready, successfully complete our accreditation exam to enjoy the member benefits.