Bing Ads currently offers two ways for existing customers to sign in to their accounts, but we are moving toward one way, the Microsoft account. Take advantage of increased security and simplified sign in by transitioning to a Microsoft account.

Bing Ads is changing how you sign in. If you are an existing customer, you’ll need to transition to a Microsoft account, but you’ve got some time. If you are a new customer, you’ll need to sign up using a Microsoft account. For existing customers, this will take a little time to set up, but the tradeoff is a more secure sign in and the ability to stay signed in to all of your Microsoft services and devices.

Here are some frequently asked questions about this change. If you don't see an answer to your question, leave us a comment below.

What is Microsoft account?

"Microsoft account" is the new name for what used to be called "Windows Live ID." Your Microsoft account is the combination of an email address and a password that you use to sign in to services or devices, such as Hotmail, Messenger, OneDrive, Windows Phone, Xbox LIVE, or If you use an email address and password to sign in to these or other services, you already have a Microsoft account. Or if you prefer, you can create a new Microsoft account—just for Bing Ads—using any of your email addresses (e.g., Gmail or Yahoo).

Why is Bing Ads requiring customers to use a Microsoft account?

Using a Microsoft account to sign in offers two advantages:

  • Security.Microsoft account has a two-step verification process that helps ensure the safety and integrity of your Bing Ads account. Two-step verification requires that you provide a security code, in addition to your email address and password, when accessing your account from any device that hasn’t been previously authorized as a trusted device.
  • Simplified sign in. Using one account to sign in to all your Microsoft services and devices means you can get and stay connected more easily.
What if I've already linked a Microsoft account to Bing Ads?

If you’ve already linked an account, you are one step ahead. We’ll simply verify that you want to continue using this Microsoft account to sign in to Bing Ads, and you’re done.

What if multiple people are signing in to the same Bing Ads account?

A best practice for companies or agencies that have multiple employees using a Bing Ads account is to have each person sign in with a separate Microsoft account. Having separate user accounts is more secure and also has the benefit of letting you use change history to review changes made per user.

We suggest that an employee who has Super Admin permissions transition to a new Microsoft account first, and then the Super Admin can invite users. To invite users, the Super Admin needs the Microsoft account emails of the employees who want to sign in to Bing Ads. Employees can use one of their existing Microsoft accounts, or they can create a new Microsoft account. For more information on inviting users, see How do I give someone access to my Bing Ads account?. Invited users will receive emails explaining the Bing Ads sign in process.

Will I be able to continue to use my Bing Ads user name and password?

Until signing in with a Microsoft account is mandatory, you can continue to sign in with your Bing Ads user name and password; however, once you make the change to a Microsoft account, you can no longer use your Bing Ads user name and password to sign in.

Does this change apply to other Bing Ads products?

The Microsoft account that you use to sign in to Bing Ads is the same one that you’ll use with Bing Ads Editor and Bing Ads Intelligence.

If you sign in to pubCenter with your Microsoft account, you can't sign in to Bing Ads with that same Microsoft account at this time. You need to sign in to Bing Ads with a different Microsoft account.

For API users, the current version of Bing Ads API (Version 9) supports signing in with either Bing Ads user name or your Microsoft account email address. For more information, read How the transition to Microsoft account impacts the Bing Ads API.

What if I have more than one Bing Ads user name?

If you have more than one Bing Ads user name, you will need to use a different Microsoft account for each one.

Does this impact adding users to my Bing Ads account?

Yes. The create user option has been removed. If you want to add more users to your account, you should invite a user. For more information, see How do I give someone access to my Bing Ads account?.

I have transitioned to using a Microsoft account. Now where do I sign in?

If you are using a Microsoft account, you should sign in on this page:

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If you end up on this page, then you should click the Sign in with Microsoft account link:

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I signed up with the wrong Microsoft account. How do I change to a different Microsoft account?

If you want to change the Microsoft account that you use to sign in to Bing Ads, you should contact support. Alternatively, you can go through the process of inviting a new user-using the Microsoft email and password that you want to use moving forward-and then remove the user who has the Microsoft account you no longer want associated with your Bing Ads account. For information on how to do this, see How do I give someone access to my Bing Ads account?.

After signing in using my Microsoft account, why do I still see my Bing Ads user name?

When you first sign in after transitioning to a Microsoft account, you might see your old user name in the upper-right corner of the website. After a short period, or the next time you sign in, you'll see your Microsoft account email address instead.