If you set up your Bing Ads account prior to October 2013 and are still using a Bing Ads user name and password to sign in, you will need to transition to signing in with an email address (a Microsoft account). If you're already using an email address to sign in to Bing Ads, you are good to go!

How do I make the transition?
  1. Periodically, when you sign in to Bing Ads, you'll be taken to this page. Transition to an email address
  2. You can choose from the following options:
  • Use an existing email address. You'll enter your email and check availability of that email address. (Most email addresses will work, including Outlook, Gmail, and Yahoo.)
    • If this is an email that you already use to sign in to Microsoft products, then you’ll sign in and the transition will be complete.
    • If you've never used this email to sign in to a Microsoft product, then you'll go to Microsoft account and sign up for a new account.
  • Create a new email address. We'll take you to the Microsoft account sign-up page where you will sign up for a new email address.
  • Remind me later. You'll be reminded in about a week to make the transition.
Which option should I choose?
How do you sign in to Bing Ads now? Use an existing email address Create a new email address Good to know
I sign in to Bing Ads with one user name and I don’t share it Yes Not recommended Although you can create a new email address, we recommend that you use your existing business or work email address.
I sign in with multiple Bing Ads user names No Yes You should create a new email address for each user name that you currently use to sign in to Bing Ads.
I am part of a team of people who sign in with a shared Bing Ads user name No Yes We do not recommend sharing a single email address and password among a group of people. Tell me why. Instead the person with administrative access should transition first and then invite other users, who will each need to sign up with new email addresses and passwords. Learn more
  • After you complete the transition, you will no longer be able to sign in using your Bing Ads user name and password.
  • If you see a message that says your email address is already used in Bing Ads, you will need to use a different email address. Each Bing Ads user must sign in with a different email address.

Still have questions? Read the FAQ below. If we haven't answered your questions, post a comment at the bottom of this article (if the option is available) and we'll get back to you.

Why is Bing Ads requiring customers to use an email address to sign in?

Using an email address (Microsoft account) to sign in offers two advantages:

  • Security.Microsoft account offers a two-step verification process that helps ensure the safety and integrity of your Bing Ads account. If you choose to use Two-step verification, you will be required to provide a security code, in addition to your email address and password, when accessing your account from any device that hasn’t been previously authorized as a trusted device.
  • Simplified sign in. Using one account to sign in to all your Microsoft products means you can get and stay connected more easily.
What is Microsoft account?

"Microsoft account" is the new name for what used to be called "Windows Live ID." Your Microsoft account is the combination of an email address and a password that you use to sign in to services or devices, such as Office365, Skype, Hotmail, Messenger, OneDrive, Windows Phone, Xbox LIVE, or Outlook.com. If you use an email address and password to sign in to these or other services, you already have a Microsoft account. Or if you prefer, you can create a new Microsoft account using any of your email addresses (for example, Gmail or Yahoo).

What if I've already linked an email address to Bing Ads?

If you’ve already linked an account, you are one step ahead. We’ll simply verify that you want to continue using this email address to sign in to Bing Ads, and you’re done.

What if multiple people are signing in using the same Bing Ads user name?

A best practice for companies or agencies that have multiple employees using a Bing Ads account is to have each person sign in with a separate email address. Having separate user accounts is more secure and also has the benefit of letting you use change history to review changes made per user.

We suggest that an employee who has administrative access (Super Admin) transition to using an email address first, and then they can invite users. To invite users, the Super Admin needs the Microsoft account email addresses of the employees who want to sign in to Bing Ads. For more information on inviting users, see How do I give someone access to my Bing Ads account? And for information on signing in as an invited users, see How do I access Bing Ads as an invited user?

Will I be able to continue to use my Bing Ads user name and password?

Until signing in with an email address is mandatory, you can continue to sign in with your Bing Ads user name and password; however, once you make the transition to signing in with an email address, you can no longer use your Bing Ads user name and password to sign in.

Does this change apply to other Bing Ads products?

The email address that you use to sign in to Bing Ads is the same one that you’ll use with Bing Ads Editor and Bing Ads Intelligence.

You cannot use the email address you use with pubCenter to sign in to Bing Ads. You will need to use a different email address that you already have or create a new one.

For API users, the current version of Bing Ads API (Version 9) supports signing in with either Bing Ads user name or your email address. For more information, read How the transition to Microsoft account impacts the Bing Ads API.

What if I have more than one Bing Ads user name?

If you have more than one Bing Ads user name, you will need to use a different email address for each one.

I have transitioned to using an email address. Now where do I sign in?

If you are using an email address to sign in, you should sign in on this page:

Sign in with an email address
I signed up with the wrong email address. How do I change to a different email address?

To change your email address, you or someone who has administrative access needs to invite you as a new user. When you sign up this time, make sure to use the email address that you want to sign in with moving forward. Then, you or the administrator can delete your old user account.

If you need help with this change, you can contact support.

After signing in using my email address, why do I still see my Bing Ads user name?

When you first sign in after transitioning to an email address, you might see your old user name in the upper-right corner of the website. After a short period, or the next time you sign in, you'll see your email address instead.