Let our video tutorials guide you through a variety of search advertising concepts and tasks.

A good place to start is the Bing Ads Quick Tour video.

Campaign basics

Learn about Search Engine Marketing, campaign planning, and essential online advertising concepts.


Videos are available only in English.

Create your campaign

Step-by-step tutorials for new campaigns to get up and going fast.

Expand your campaign

Targeting, negative keywords, and other tools of the online marketing trade.

Optimize your campaign

Explore quality scores, analytics, and other ways to keep your ad campaigns competitive.