Vertical Insights

Health care on the rise

Get your campaigns ready for the surge in health insurance searches and a changing industry. Read these five tips for search success during healthcare reform.

New year, new you

Expect big growth in the Health and Wellness industry. An estimated $5.6 billion is projected to be spent on New Year’s resolutions this year — here’s your chance to engage with an invested audience.

Prepare for tax season

With 80% of Americans filing their tax returns online, it’s forecasted that rate will continue to grow steadily. Use our campaign tips to reach your taxpayer audience.

Travel SEM takes flight

40 percent of travelers use search to plan their trips, and the economic downturn hasn’t slowed their personal or leisure travel. Learn how to connect with this high-value audience.