Vertical Insights

Special outings were the most popular gift category with $2.3 billion spent on those activities last year. Electronics, apparel, and gift cards were also popular gifts, followed by sporting goods and books and music.

The approach of spring means many home owners begin tackling home improvement projects, both indoors and outdoors. As economic conditions improve, many projects formerly on hold are now a priority.

The number of people who do travel research and bookings online is growing year over year, and 40% percent of Americans reported that the economic downturn over the past few years has not reduced their personal or leisure travel.