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The Bing Partner Program

The Bing Partner Program helps distinguish partners in the search advertising marketplace, through free training opportunities, exclusive marketing and sales resources and technical support.

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Request information on becoming a Bing Partner

What is the Bing Partner Program?

At its core, the program is a relationship between Bing Ads and the most qualified Agencies, Channel Partners and Technology Partners in the advertising industry. Bing Partners provide high quality service, technology and online marketing expertise to their clients so that they achieve the best results possible with Bing Ads. In turn, Bing Ads provides support, service and solutions to marketing and advertising partners to ensure they can succeed with their clients.

The value of being a Bing Partner

Hear directly from our great Bing Partners on what they value most about the partnership.

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Connect with potential clients and get exclusive access to Bing Ads resources and more.*


Brand Association and Recognition

Receive recognition for being a top partner by displaying the Bing Partner Program badge. We’ll make it easy for potential clients to find you by promoting your company in the Bing Partner directory.

Marketing and Training

Get free training and marketing promotions and campaigns to help you achieve greater business results.

Technology Enablement

Receive technical support and access to the latest Microsoft and Bing technology to ensure that you and your clients achieve success in search advertising.


Bing Elite and Select marketing partners receive additional benefits such as access to exclusive partner events and in-person trainings, dedicated account management, deeper engagements with our engineering teams, access to research and the latest trends in consumer behavior, vertical-specific insights and co-marketing investments.

Get Industry Insights

Vertical industry, seasonal and audience insights, as well as success stories, can help you find more customers and deliver greater results for your clients.

Get started today

If you are a Bing Ads Agency, Channel Partner or Technology Partner and are interested in qualifying to join the partner program, we want to hear from you!