03 August 2015
3-minute read
Search insights are becoming the future currency for marketers to identify, understand and communicate with a target audience. The reason search insights are so powerful is because they allow us to understand consumer’s intent through a deliberate an...
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31 May 2015
2-minute read
When it comes to account optimisations there’s no ‘one size fits all’ solution. You often need to use your search experience, knowledge of your business and the advertising objectives to refine your campaign. Here are a couple of methods you can appl...
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