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Microsoft Advertising Blog

James Scruby

Group Business Manager – Microsoft Advertising

BLOG POSTS BY James Scruby

Page 1 of results

The Power of Search Data

Search insights are becoming the future currency for marketers to identify, understand and communicate with a target audience. The reason search insights are so powerful is because they allow us to understand consumer’s intent through a deliberate an...

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Regular account reviews will give your campaign an edge whilst avoiding any unwanted issues

When it comes to account optimisations there’s no ‘one size fits all’ solution. You often need to use your search experience, knowledge of your business and the advertising objectives to refine your campaign. Here are a couple of methods you can appl...

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