Microsoft Advertising Blog
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The value of overlapping audiences
Launched in October 2021, Microsoft Windows 11 enables people to do and achieve more and empowers advertisers to reach audiences across the entire purchase journey.
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Consumers are ready to switch brands for sustainable alternatives
A new global study from Microsoft Advertising and dentsu international examines consumer behaviors linked to sustainable consumption and media usage.
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Maintaining advertising performance as mobile attribution erodes
Consumers can opt out of ad tracking, impacting targeting and campaign measurement. It can can help publishers and advertisers build trust and credibility.
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Advertising strategies amid supply chain shortages
Explore ways to work on building loyalty, promoting other products and services, and fostering brand preference into the future.
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Resurgence of the personal computer (PC) as the productivity hub for work and life
As digital acceleration continues, people are settling into a new norm where hybrid work is the reality. Learn how the launch of Windows 11 has created new ways for Microsoft Advertising advertisers to connect with their audiences when and where they are getting work and personal tasks done.
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How zero-party data is changing trust and relevance in advertising
Learn to build trust, transparency, and relevance in advertising with zero-party data. Get details about how to use this powerful data source in your campaigns.